The "next big thing" in social media marketing will be campaigns which build consumer trust by moving from the digital world to IRL (in real life) events, according to influencer marketing strategist Frida Waywell.
TikTok trends are hard to predict: They burst out of nowhere, take on a life of their own, and leave brands scrambling to meet a surging demand for products. But what can we learn from the social media channels recent history?
Influencer designed products will be one of the biggest trends in 2020 for sports nutrition and the market is ripe to capitalise on the trend, according to a market analyst.
Influencer marketing is still quite novel and yet it's predicted to grow to more than double 2017 figures to become a $6.5bn industry this year (Influencer Marketing Hub) so its important to ensure these promo's are legal and ethical.
Targeting the right influencers for a marketing campaign brought in a return six times higher than the average social media food campaign, according to a recent analysis from consumer research company IRI for one of its clients, energy shot brand 5-hour...