Influencers

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Influencer marketing: Putting ethics before clicks

By Nikki Hancocks

The "next big thing" in social media marketing will be campaigns which build consumer trust by moving from the digital world to IRL (in real life) events, according to influencer marketing strategist Frida Waywell.

How much ROI can a company get through influencer marketing?

How much ROI can a company get through influencer marketing?

By Adi Menayang

Targeting the right influencers for a marketing campaign brought in a return six times higher than the average social media food campaign, according to a recent analysis from consumer research company IRI for one of its clients, energy shot brand 5-hour...

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