A significant number of women still do not perceive sports nutrition as essential for their fitness goals, a persisting misconception that The Hut Group (THG), owner of supplement brand Myprotein, is working to dispel.
The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.
A pregnancy supplement regimen offered by Gwyneth Paltrow’s lifestyle brand Goop is the subject of alleged multiple breaches to UK advertising and trading standards.
