In a panel discussion hosted by NutraIngredients yesterday (June 29), industry experts delved into the unique needs and preferences of esports athletes and the evolving consumer demographics within the category.
A combination of nootropics may boost multiple cognitive performance measures without raising heart rates in healthy young adults, says a new study that supports the formulation for gaming and sports nutrition.
Chaga Ltd, the biggest chaga farming company in Estonia, acquires 51% of Scandic Organic, the largest indoor medicinal mushroom producer in Estonia. As a result, Chaga Ltd becomes Scandinavia’s largest producer of medicinal mushrooms.
In addition to benefits for focus and athletic performance, without any of the negative effects of caffeine, Ingenious Ingredients’ new paraxanthine ingredient is being felt by consumers "in a way that they’ve never felt caffeine".
The $150 billion global gaming industry is set to double in value by 2025 (Lonza) and with gamers focused on ensuring they maintain peak performance, there is plenty of white space for nutrition brands to innovate with products offering cognitive and...
Demand for food and beverage products that boost mood, memory, focus and energy is said to be soaring. However, food consultant Julian Mellentin warns that food innovators should tread lightly: “It's a high-risk market and many entrepreneurs are...
Prominent figures within the sports nutrition industry identify cognitive health, personalised nutrition and the rise of eSports amongst others in insights gathered discussing how best to excel in the sector.
NutraIngredients has spoken to a startup founder every week this year to keep our readers up to date with the newest innovations on the market. As the year comes to a close, we take a look back at some of the most trend-setting startups of 2019.
With all of the highly refined and engineered nootropic ingredients on the market, one of the most effective, at least for helping patients struggling with dementia conditions, might just be unrefined coconut oil.
Kyowa Hakko saw value in marketing its branded citicoline Cognizin directly to consumers at the SXSW Gaming event this past weekend, which is a gamer-focused offshoot of the popular SXSW event in Austin, TX.
An Australian researcher has expressed concerns about consumers' tendency to 'stack' nootropics — also known as 'smart drugs' — claiming it has unknown effects on health, and urgently requires more research.