Protein Bar

getty | ridofranz

Comment Piece

Has sports nutrition lost its protein bar?

By Nikki Hancocks

The dilemma seemed to develop quite suddenly. I was writing an article on trends in the sports nutrition category and I found myself unsure what new product developments I should, or could, include in the piece.

istock | dmaa dmba dnp

Editor's spotlight: Startup Focus

Protein power: Startup stomps out misleading messages

By Nikki Hancocks

A startup founder who wants to banish the masculine and feminine stereotypes in protein marketing says sports nutrition products should be made more accessible by removing gender-focused health claims.

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All suppliers