New beta-carotene, DHA enriched diabetic drink launched

By Stephen Daniells

- Last updated on GMT

Related tags: Nutrition

PBM Products have launched the GlucoBurst drink, fortified with
beta-carotene and omega-3 DHA specially formulated to enter the
$120m US diabetic nutritional market.

According to the American Diabetic Association (ADA), about 21m people live with diabetes in the US, equal to seven per cent of the population. The total costs are thought to be as much as $132 billion, with $92 billion being direct costs from medication, according to 2002 figures.

Although there is no cure for diabetes, diabetics may be able to control his or her blood glucose level by diet alone. This means that there is no longer a need for medication.

Joe Shields, director of public relations for PBM Products told NutraIngredients-USA.com​ that the new drink had been well received by the ADA.

"Our formulation is in keeping with the ADA's new statement on "Evidence-Based Nutrition Principles and Recommendations for the Treatment and Prevention of Diabetes and Related Complications," which advises that diabetics avoid the use of fructose to sweeten food because fructose may adversely affect plasma lipids,"​ said Shields.

Instead of fructose, sucralose is used instead for sweetening.

The drink contains at least 25 per cent of the RDI for 24 key nutrients, including 660 IU beta-carotene, and 50 mg docosahexaenioc acid (DHA) derived from natural vegetarian sources by Martek Biosciences.

"The drink is also high in fiber, especially soluble fiber, which is very important for all diets, but is particularly helpful for diabetics because it helps stabilize blood glucose levels and improves blood cholesterol levels by slowing digestion and nutrient absorption,"​ said Shields.

The product is being distributed through several leading retail outlets as well as on-line.

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