Bioriginal goes condition-specific for women

By Clarisse Douaud

- Last updated on GMT

Related tags Fish oil Estrogen Osteoporosis Eicosapentaenoic acid

Bioriginal is harnessing the promises of an emerging trend by
taking its lignan ingredients into a softgel supplement to support
women's health.

The Canadian company is combining its BioAsteri borage oil, with EPA (eicosapentaenoic acid) from fish oil, and flax lignans. The formula is designed to support women's health issues, such as fluctuating estrogen levels and menopause. Formulators are increasingly isolating the markets for different ailments and health needs and tailoring their supplements and subsequent marketing investments accordingly in order to differentiate themselves. "Consumer demands are becoming more and more complex,"​ said Bioriginal director of new business and technical support, Adrian Hughes. "Manufacturers need to respond to this by adopting a more targeted approach."​ According to a recent report from Packaged Facts, products marketed for condition-specific benefits accounted for a large proportion of new product introductions which rose by 33 percent. The Natural Marketing Institute also showed in a recent survey, based on its 2005 Health & Wellness Trends Database, that consumers tend to look for labels that spell out the potential therapeutic benefits of a supplement. With a compound growth rate of 17 percent over the past five years, the firm identified the most popular condition-specific supplements as being those for joint, heart and osteoporosis or bone health. The Saskatoon, Saskatchewan-based company has is gearing the three ingredients in its new formula to different health problems women face. The lignans are set to target estrogen levels for the management of menopause and reducing the risk of hormone-related cancers. Lignans are naturally-occurring substances found in plants, fruits and vegetables. Biorginal has put its branded borage oil in the formula so as to unleash the potential benefits of GLA (gamma-linolenic acid) for reducing symptoms associated with perimenopause and menopause. These include: night time hot flashes, breast pain, inflammation, fluid retention, depression and irritability. The EPA from fish oil is included in the formulation to help protect against the loss of bone calcium. For women, this can result in osteoporosis or rheumatoid arthritis. Among numerous other health benefits, EPA from fish oil has been linked to enhanced calcium absorption. In 2006, the company launched another condition-specific softgel, this time for skin health - specifically to help relieve dry or damaged skin and reduce inflammation in disorders such as acne, psoriasis and eczema. That formula contains BioAsteri, for restoring moisture and smoothness in skin, as well as lignans to modulate sebum production and thereby help fight against acne.

Related news

Show more

Related products

show more

New Study for Female Athletes

New Study for Female Athletes

Content provided by Gencor | 19-Oct-2023 | Product Brochure

In a recent clinical trial backing its ingredient Libifem® for improved muscle strength, power, endurance and body composition with a females-only popluation...

Nutritional Solutions for Women's Health

Nutritional Solutions for Women's Health

Content provided by INNOBIO Corporation Limited | 04-Oct-2023 | White Paper

INNOBIO provides innovative solutions for women to overcome a variety of health challenges throughout the life cycle, from emotional health, PMS management,...

Golden Omega® Sustainability Strategy

Golden Omega® Sustainability Strategy

Content provided by LEHVOSS Nutrition | 11-Sep-2023 | Data Sheet

Commitment to sustainability at Golden Omega® is ever growing as they continue to put objectives in place to secure a better environment for the future....

Related suppliers

Follow us


View more