PepsiCo brand Gatorade nets Liverpool Football Club deal

By Ben BOUCKLEY contact

- Last updated on GMT

Ryland Morgans, head of fitness and conditioning at Liverpool Football Club (LFC), which was founded in 1892
Ryland Morgans, head of fitness and conditioning at Liverpool Football Club (LFC), which was founded in 1892
PepsiCo brand Gatorade has signed a deal with Liverpool Football Club to supply products to the team, while the club also gains access to the brand’s sports science laboratory to work on player fitness.

Andrea Fairchild, Gatorade VP, global and sports marketing, describes Liverpool FC (LFC) – whose star players include Stephen Gerrard and Luis Suarez – as one of the world’s “most renowned football (soccer) clubs”.

“This new partnership allows us to not only fuel the players, but we will also assist the fitness and conditioning backroom staff by providing additional sport science support for the team,”​ he said.

The three-year deal means that US-based brand Gatorade is now LFC's 'official sports nutrition partner'.

Founded in 1892 but now owned by Boston-based Fenway Sports Group, Liverpool has won the English League title 18 times and the European Cup 5 times.

Billy Hogan, LFC chief commercial officer, says: “Gatorade is a leading sports nutrition brand worldwide, and we are thrilled to be partnering with them as they continue establishing a dominant position in world football."

Explaining the benefits of PepsiCo power brand Gatorade (in the video below), Ryland Morgans, head of fitness and conditioning at LFC, says: “There’s a whole host of benefits really, but mainly for the drinks we use during training and in matches."

'Major energy source for players'

Morgans adds: “It will help us provide players with a form of hydration – via water as a fluid – then within those drinks there’s a range of different types of carbohydrates such as glucose, a form of sugar, which is a major energy source for the players when they’re training and playing.

“The drink will also have an electrolyte element, such as sodium, potassium and magnesium, and that will help players prevent cramps and minimize the risk of fatigue,"​ Morgans says.

Gatorade Thirst Quencher was first developed in 1965 by University of Florida researchers to replenish fluid, carbohydrates that athletes lost in sweat during athletic competitions.

The Gatorade brand now partners 83 football clubs worldwide, and such sports nutrition partnerships with leading clubs seems increasingly common.

Only last month, LFC's city rival Everton FC announced that it was working with local firm The Protein Works​ (TPW) to develop mostly whey-based sports recovery products.

Related news

Related products

show more

What do you know about Sulphur?

What do you know about Sulphur?

LEHVOSS Nutrition– Gee Lawson | 12-Sep-2019 | Data Sheet

Sulphur plays an important role in several body functions including support of connective tissue, skin health, detoxification, immunity, and metabolism....

A Promising Product for Comprehensive Men's Health

A Promising Product for Comprehensive Men's Health

Chemical Resources (CHERESO) | 17-Jun-2019 | Clinical Study

Testosterone deficiency is increasingly recognized as a significant health problem in men. Testosterone deficiency can adversely affect sexual function,...

Swelite™F for injected meat products

Swelite™F for injected meat products

Cosucra Groupe Warcoing SA | 05-Mar-2019 | Data Sheet

SWELITE™ F, pea fibre is an excellent ingredient for meat injection. It provides significant yield increase while maintaining a very good mouthfeel. Compared...

Related suppliers

1 comment

Reali life energy

Posted by Ed Hartz,

Too bad that some people think Gatorade is worth all this fuss. It is not. Real fresh coconut water is more valuable to the human body than Gatorade.

Report abuse

Follow us

Featured Events

View more

Products

View more

Webinars