Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?
Science is becoming sexy as consumers and media realise the importance of getting their nutrition and health facts straight from the scientists, and the science nutrition firm Zoe is spearheading consumer communication on all things gut health.
“Greenwashed out” consumers are lethargic from a lack of transparency and distrust in some brand sustainability claims, market research company Euromonitor told the audience at Food Ingredients Europe (FiE).
Taking place in Amsterdam from October 9th-11th, NutraIngredients' Active Nutrition Summit will provide an expert-packed agenda of presentations, panel discussions and networking opportunities to help industry translate science into performance-enhancing...
The grassroots hemp and CBD brand ‘Hempen Organic’ looking to fundraise for greater exposure has had its crowdfunding campaign pulled due to CBD regulatory risks.
The ASA has ruled online advertisements promoting infant formula products from Boots violated a UK advertising code aimed at safeguarding breastfeeding, at a time when a retail giant is calling for amendments to regulation.
Newly published half-year results from consumer health giant Haleon reveal strong growth across its supplements category, which the firm says is largely thanks to investment in and communication of clinical studies.
A series of papers on breastfeeding, published in The Lancet this year, gives the misleading impression that infant formula advertising is the main factor limiting breastfeeding, argues implicated trade associations.
Dirtea Ltd, the mushroom powder supplements brand, has come under scrutiny by the Advertising Standards Authority (ASA) after making claims on its social media platforms that implied their products could prevent, treat, or cure human diseases.
TikTok trends are hard to predict: They burst out of nowhere, take on a life of their own, and leave brands scrambling to meet a surging demand for products. But what can we learn from the social media channels recent history?
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns.
Heights, the online food supplement provider, is under scrutiny for the content of its email, website, and an Instagram post, with concerns raised about health claims made in its advertising materials.
A marketing expert has swapped his focus from advertising to scientific advancement, with the creation of an extensive range of research-backed nootropic brands appealing to biohackers around the globe.
When tapping into the metabolic health supplements space, brands should take inspiration from 'aspirational' and personalised products, industry experts have advised during a Vitafoods online panel discussion.
A cognitive health innovation panel hosted at the Positive Nutrition summit last week (March 30th), discussed key consumer demands in a crowded market, legislation challenges, and the future potential for the space.
The French consumer affairs and fraud control watchdog is clamping down on online influencers with fines of up to €300,000 and prison-sentences of up to two years, after discovering the majority do not comply with regulations.
In this NutraIngredients podcast, Nikki Hancocks speaks to Peter Wennstrom, founder of the HMT (Healthy Marketing Team), about consumer interest in mental health and the marketing techniques to tap into this mindset.
Weight-loss testimonials "are not adequate substantiation" to prove diets work and specific food references require authorised health claims, the UK Advertising Standards Authority (ASA) has said in a guidance statement.
Parents and pregnant women around the world are exposed to aggressive marketing for baby formula milk, according to a report launched jointly by the World Health Organization (WHO) and UNICEF.
A coalition of European health, medical, consumer and family organisations has called on the European Union to adopt legislation to protect children from the ‘harmful impacts’ of the ‘widespread, ubiquitous and insidious’ marketing of nutritionally poor...
Consumers are intrigued by new ingredients entering the functional foods space and are open to trying them but their trust in health claims can be greatly impacted by familiarity and packaging, according to new consumer insights from MMR.
The health and nutrition market experts at HMT (Healthy Marketing Team) have launched their annual 'Gamechangers' report to help industry players tap into trends as they move from niche to mass market appeal.
Social media is a great place to communicate the benefits of gut health products but this takes brands to a world where they are competing with global pop stars and influencers for consumers' attention, so communication strategies need to be up to...
Health and nutrition claims used in the marketing of infant and follow-on formula should be prohibited, paediatric experts think as they argue the claims may undermine efforts to support breastfeeding.
It is "inconceivable" that immunity will not remain high on the list of health priorities when this pandemic ends and now is the time to create more "convincing experiences" to ensure trial turns into adoption, according to food and...
A global health and wellness firm is making the most of a suddenly captive online audience by building trust and transparency through a live stream of the fields where it grows the tomatoes for its skin care supplement.
Sports nutrition marketing of the female athlete has come a long way as the industry embraces representing her as strong and powerful image rather than skinny and sexy, says Dr. Susan Kleiner, founder of High Performance Nutrition, and director of science...
Understanding the motivations of the different consumers within the healthy ageing segment is key to effective marketing of products, especially to those considered ‘young at heart.’
Growing a health and wellness startup company is all about learning how the customer ticks, building trust, creating a community, and collaborating with others to constantly bring the newest innovations to market.
Influencer marketing is still quite novel and yet it's predicted to grow to more than double 2017 figures to become a $6.5bn industry this year (Influencer Marketing Hub) so its important to ensure these promo's are legal and ethical.
As online reviews become 'intrinsic' to sales it's essential that sports nutrition brands learn how their products stack up online and communicate correctly with their web audience.
In an age of information overload, how can scientists and researchers in the nutrition space make sure they’re communicating scientific findings and messages effectively to the public?
Children in Costa Rica are exposed to "an overabundance" of unhealthy food marketing on television with over 90% of adverts against World Health Organization (WHO) recommendations, prompting calls for restrictions.
Targeting the right influencers for a marketing campaign brought in a return six times higher than the average social media food campaign, according to a recent analysis from consumer research company IRI for one of its clients, energy shot brand 5-hour...
INS' blockchain-powered e-commerce platform cuts out retailers, meaning big savings for manufacturers and access to valuable consumer data, with Unilever, Mars and Friesland Campina are already interested, says the CEO and founder.
Australian probiotic manufacturer Evolution Health has recorded its highest ever China Singles' Day sales, cementing its position as the bestselling probiotic brand on the Tmall platform.
A Singapore-based personalised nutrition and cosmetics firm is reporting healthy revenue and customer growth as it expands across the region and prepares to launch its first finished product in Australia.
Delivering nutrients to different age groups isn’t just about market research on format preferences—clinical studies should also be involved, according to R&D and brand specialists at ingredient giant Kerry.
DuPont in Japan says it is striving to spur innovation in the supplement and functional food space for the ageing population by launching 11 ‘smart ageing’ concepts at this week’s HI Japan show.
The Global Organization for EPA and DHA Omega-3s (GOED) has opened registration for its biennial omega-3 industry event, GOED Exchange 2018, which takes place February 6-8 in Seattle, WA.
The probiotics sector is forecast to soar by 23% in China to 2020 and even greater long-term growth beckons if the industry unites to better educate consumers and regulators.
Blackmores is continuing to suffer from a slump in Australian sales to ‘daigou’ buyers, with overall net profits dropping by 42.8% year-on-year, according to figures for the first nine months of its financial year.
Educating consumers on the benefits of omega-3s and keeping those benefits forefront in their minds as they make buying decisions remains one of the principal challenges of the market, experts told attendees on a NutraIngredients-USA webinar that ran...
