Marketing

Tom Morgan at Sports Nutrition Summit 2019

Sports Nutrition Summit 2019

How to spin the right web in a social media economy

By Nikki Hancocks

As online reviews become 'intrinsic' to sales it's essential that sports nutrition brands learn how their products stack up online and communicate correctly with their web audience.

How much ROI can a company get through influencer marketing?

How much ROI can a company get through influencer marketing?

By Adi Menayang

Targeting the right influencers for a marketing campaign brought in a return six times higher than the average social media food campaign, according to a recent analysis from consumer research company IRI for one of its clients, energy shot brand 5-hour...

© iStock/LoweStock

Registration opens for GOED Exchange 2018

The Global Organization for EPA and DHA Omega-3s (GOED) has opened registration for its biennial omega-3 industry event, GOED Exchange 2018, which takes place February 6-8 in Seattle, WA.

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