Trickier than Millennials—formulating for children
By Adi Menayang
- Last updated on
Food, beverage, and supplement makers in the kids space face a tricky predicament: The product must be appealing to both the end user (the child) and the buyer (the parent). This panel discussion will cover the current research and factors affecting children’s nutrition and explore opportunities for new product development. They will also discuss marketing strategies that help companies keep out of regulatory crosshairs.
On the panel: Lynn Dornblasser, director of innovation and insight at Mintel; Satya Jonnalagadda, director of global nutrition science at Kerry; Maureen Enright, VP & director of children’s food and beverage advertising initiative at the Council of Better Business Bureaus.