Astaxanthin producer looks to grow European market with new partnership

Atacama Bio, based in Chile, produces Haematococcus pluvialis in the heart of the Atacama Desert, west of the Andes mountains, benefiting from unpolluted air and pure underground water from the Andes Mountains.

The biotech company claims this location makes for a cost-effective range of astaxanthin products called NatAxtin which includes: 10% astaxanthin oleoresin for supplements, a Biomass product for tablets, and a micro-encapsulated powder for sports nutrition.

Natural Astaxanthin has been claimed to benefit eyesight​, prevent sunburn​, decrease joint inflammation and even boost sport performance​ by boosting energy, power, and endurance.

Sustainable and plant-based ingredients company Lus Health Ingredients, based in the Netherlands, will provide NatAxtin with its market and product development skills and boost sales of Atacama's products across Europe.

José Luis Arenas, CEO of Atacama Bio, said: “We have received an enormous energy boost thanks to this partnership. Teaming up with a company that shares our core values with such enthusiasm reaffirms our commitment to people’s health and sustainability.​” 

René Van Hoorn, CEO of Lus, added: “This will be the start of great things to come. The companies have very complementary skillsets but, what we both find even more important, is that we have similar values. ​

"We want to help people live a healthier life while taking care of our planet and this is exactly what Atacama is offering to the world.” ​