Genetic nutrition testing, vaginal microbiome support, gummies for your skin lead February in new product entries

By Danielle Masterson

- Last updated on GMT

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Related tags Product launches New company Nutrition Curcumin Whey protein

February saw a lot of new products, with several offerings aimed at recovery, as well as performance and digestive health.

Omega Turmeric CBD Capsules

Elixinol released its latest product Omega Turmeric CBD Capsules, which combine turmeric with CBD-rich full spectrum hemp oil and algae-derived DHA to create a comprehensive formulation to help restore balance and ease everyday discomfort.

Omega Turmeric capsules pair CBD-rich, full-spectrum hemp oil with Curcumin from Turmeric and DHA from Algae creating a comprehensive formulation designed to restore balance and ease everyday discomfort.

$39.99/ 30 capsules

Dabbly Daily Supplements


Skin Care brand Dabbly announced the launch of Dabbly Sunny Offense edible daily supplements that fortify skin from the inside out, increase skin's resistance and help promote softer, healthier skin. Sunny Offense comes in two delivery systems: Gummies and Shots. 

All Dabbly products are vegan, free of gelatin and glucose syrup and are made with simple ingredients including melon extract, olive extract and concentrates from watermelons, apples, cranberries and lemons. 

Sunny Offense gummies come in a 7-day supply pouch for $9.99 or as a daily single-use 2.5oz shot for $3.99

Curcu-Gel Ultra


Arjuna Natural Pvt, Ltd., introduced a range of certified organic turmeric

extracts, including clinically studied, bioavailable BCM-95 (Curcu Green). The capsules contain 650 mg BCM-95 Bio-Curcumin Complex with turmeric rhizome oils and 500mg  of total curcuminoins to help support joint and cardiovascular functions.

Additionally,  the line of products will include Arjuna’s full range of water-dispersible, oil-dispersible, and customizable turmeric extracts.

Curcu-Gel Ultra 650 mg BCM-95 $28.95/60 count 

Mako DNA


Mako Medical Laboratories launched a new genetic test focused on nutrition for athletes and the military. With the swap of a cheek, the Mako DNA analyzes 72 genes and 218 unique genetic variations to provide individuals with their personal recommended daily nutrient and micronutrient needs. Gene to gene interactions, haplotypes, and diplotypes are also examined. Results are available within 4-6 weeks.

$299/Advanced, $349/Prenatal 

Native Whey Isolate 


Bodylogix debuted its new Native Whey Isolate powered by PRONATIV that is formulated with 90% (on a dry basis) whey protein isolate. The protein delivers 25g of protein, 5.7g of naturally occurring BCAAs in peptide form for increased absorption and 2.9g of leucine per serving to encourage muscle growth and faster recovery. 

Native Whey Isolate (available in Decadent Chocolate and Vanilla Bean flavors)  $49.99/1.5lb bottle 



Actress Tia Mowry, BioSchwartz And UTA launched the new supplement Line Anser.  

The new offering comes in a collection of three formulations. The Women's Multivitamin contains the full B-complex, digestive enzymes for stomach comfort and over a dozen essential vitamins and minerals. The Prenatal Formula offers moms-to-be folate and DHA, as well as ginger root and peppermint extract for digestive relief and to ease morning sickness.The  Beauty Formula contains biotin and red orange complex. 

Bioswartz is also working on Anser Men’s Multivitamins and a multivitamin gummy for kids. 

Anser ranges in price at $29.99-$34.99/60-day supply.

Private Party


Wellness brand HUM Nutrition launched its latest nutritional supplement Private Party, to support the vaginal microbiome and urinary tract health. The daily capsule is formulated with three carefully selected probiotic strains (Lactobacillus acidophilus (La-14), Lactobacillus rhamnosus, Lactobaciilus reuteri) to balance yeast and maintain a healthy vaginal pH as well as cranberry proanthocyanidins (PACs).

$25.00/30 capsules 



Action and adventure lifestyle-driven brand ARMA announced the launch of its sports nutrition performance and recovery products.

The ARMA portfolio includes three product categories:

FIRE: NATURAL BOOST + FOCUS – A vegan formula to give a natural boost for sustained stamina and focus. $44.99/7.9 oz 

BLITZ: TRAINING COMPLEX – This stimulant-free formula aims to meet all the training needs: endurance, hydration, reduction of lactic acid, and more. $49.99/14.4 oz 

RELOAD: PROTEIN COMPLEX – Whey Protein complex uses Curcugreen Curcumin and BioPerine extract to deliver anti-inflammatories and antioxidants for post-workout recovery, as well as a daily source of whey protein, MCT, and BCAAs. $44.99/21.5 oz

Ascent Recovery Water 


Ascent just launched its first-ever ready to drink beverage designed to help athletes optimally recover post-workout. The drink contains 20g of fast-digesting native whey protein and 2.5 grams of naturally occurring Leucine to trigger muscle protein synthesis. It contains 100 calories, zero artificial ingredients, and electrolytes for hydration. It is now available now in Watermelon and Pineapple Coconut flavors.


ENHANCED RECOVERY Omega-3 Sports Drink


ENHANCED RECOVERY, an omega-3 sports drink recently launched. The beverage is  scientifically formulated to give elite athletes more rapid and complete muscle recovery following intense workouts or competition. 

The sports drink is a post-workout drink that contains a blend of omega-3 fatty acids, proteins, carnitine, vitamins D and E, and natural antioxidants in a fruit juice base.

The whey, collagen and sunflower proteins offer nine essential amino acids that activate and maintain muscle protein synthesis, the physical process responsible for repairing and building new muscle.


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