Ahiflower, hemp, monk fruit headline new product launches

By Danielle Masterson

- Last updated on GMT

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Related tags Monk fruit Cbd ahi flower Expo west Immune health

Despite the cancellation of Natural Products Expo West, many brands are pushing ahead and insisting the show must go on. From supplements for first responders to multivitamins for babies, the latest products to launch offer something for everyone.

Wiley’s Finest

Wiley's Finest, is one company moved forward with their planned launch. The brand offered a virtual unveiling of 3 new product formulas that will serve the


needs of the plant-focused consumer, as the company extends their offerings beyond their range of Wild Alaskan Fish Oils.

The new product line include Bold Heart by Cardiosmile, a natural, unique, and clinically tested supplement for heart health through healthy cholesterol management, and softgel and liquid pourable oil versions of its new plant powered CatchFree Omega product, designed especially for a healthy heart, healthy brain function, and daily head-to-toe well-being. All 3 formulas are certified Non-GMO by NSF and Vegan by the Vegetarian Society.

The new CatchFree Omega product is full spectrum blend of Ahiflower seed oil and Algarithm algal DHA, with added vegan nutrients such as MenaQ7 Vitamin K2 and Vitashine Vitamin D3. 

Additionally, Wiley's recently launched an MSC-certified omega-3 concentrate powder for use in food, beverage and dietary supplement formulations. The first powder launched by the company, AlaskOmega Omega-3 Powder 3221, offers a minimum 200 mg/g EPA + DHA content. 


Hiya, a direct-to-consumer brand, just released a new multivitamin for kids. The nutrient-dense, sugar-free vitamin is extracted from real food.


The co-founders said they worked with experts to formulate a vitamin that could help parents build a foundation of lifelong health. Hiya sends out a reusable bottle and each month families receive additional vitamins in recyclable packets to teach kids to be environmentally conscious. 


SmartyPants recently announced the launch of Baby Multi & DHA. The baby multivitamin is designed to focus on cognitive development and healthy


growth for the first years of life. The pediatrician-designed liquid supplement is designed for children 6-24 months and contains 13 nutrients, including omega-3 DHA essential fatty acids (from algal oil) for brain and eye health, vitamin D3 for bone health, vitamin C for immunity, and lutein, choline and iodine for cognitive development. The baby multi comes with a syringe for precise measuring and can be mixed into baby food or formula.


Xsto Solutions launched their new branded echinacea extract for immune health. The botanical extract from Active Botanical Research is GRAS,


sustainable, and pure. The proprietary cell culture production method of EccaTru requires no soil, fertilizers, pesticides, or herbicides. EccaTru is an NMRPure certified botanical that is fully traceable, transparent, and tested using 3rd party nuclear magnetic resonance to ensure purity. The company told NutraIngredients-USA​ that their focus is on proprietary ingredients and have been working to bring EccaTru Echinacea to market for well over a year. “We have been targeting a typical or historic immune market and no idea we would be facing a pandemic.” 

Tommy Bahama + Boomer Naturals Products

Tommy Bahama teamed up with Boomer Naturals on a co-branded collection of wellness products. The Tommy Bahama+Boomer Naturals

0Tommy Bahama + Boomer Naturals   All Products

collection features CB5, a new plant-based, doctor-formulated alternative to CBD. CB5 is a proprietary blend of natural ingredients that contains no CBD or THC and has been clinically shown to support the body's ECS regulatory system, which helps to reduce pain and inflammation, lessen anxiety and improve sleep and skin conditions. The Tommy Bahama+Boomer Naturals collection include pain relief roll-on; tinctures in 3 flavors; gummies in 3 flavors and different sizes, InstaFreeze Pain Relief Cream, and massage oil.

First Responder

First Responder Fuel LLC announced the launch of a new line of hemp-infused, broad-spectrum, THC-free products. FRF products were developed


to address health issues associated with first responders and professions where mental and physical demands are greater than the average person. Verified by third-party, independent testing, FRF products include oil tinctures, gummies, vitamin/mineral products, balms, and other products that are THC-free. This allows consumers to receive the benefits of naturally occurring cannabinoids and terpenes without worrying about altered performance. FRF products have active hemp extracts that range in doses from 10mg to 41mg per serving.


Ingredients by Nature (IBN) recently announced the launch of MonkFiber, a functional, sweet fiber from the pomace of the monk fruit. The fruit is


most often used as an alternative sweetener, but the outer shell is also a great source of insoluble fiber. MonkFiber makes up more than 70 percent of the daily total recommended dietary fiber, is 100 to 250 times sweeter than sugar, and contains zero calories. MonkFiber is also a good source of mogrosides and antioxidants for greater support towards a healthy inflammation response and better immune health. IBN said its rich fiber content makes MonkFiber perfect for digestive and heart health applications. 


MegaFood expanded its doctor-formulated supplement line by adding two new additions. 


Herbal Sleep contains a blend of botanicals aimed to support sleep, including valerian, ashwagandha, hops, and passion flower. The melatonin-free supplement offers relief from occasional sleeplessness. 

Morning Sickness Nausea Relief Soft Chews combines ginger and vitamin B6. The two ingredients are known to help alleviate nausea and occasional indigestion related to morning sickness during pregnancy. 

Chewable Zinc Citrate

Israeli-based Gadot Biochemical Industries has announced the launch of Chewable Zinc Citrate, for consumers seeking immune support. The chewable tablets combine multi-tasking zinc citrate (the form that has the highest bioavialability) and vitamin C in a berry flavor.

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