The affiliation sees the UK's largest direct vitamins and supplements brand become the Official Sports Nutrition Partner and Official Vitamin and Supplement Partner to the Great Britain Cycling Team and British Cycling for the next four years.
Healthspan Elite had already been supplementing the Great Britain Cycling Team’s health and performance for several years in an unofficial capacity, with the support of the team's nutritionists. Under the new agreement, Healthspan will continue to provide the team with Informed-Sport accredited supplements and will work to create tailored products which are ideal for the sport, as well as appealing to other general sports enthusiasts.
Healthspan Sales & Marketing Director, Chris Fisher, added: “We’ve been supporting the Great Britain Cycling Team for many years, so it feels very natural to make our relationship official. To become the Official Sports Nutrition and Vitamin and Supplement Partner to the team and British Cycling is another proud milestone for Healthspan.
“We look forward to playing our part in the success of the team for many years to come, as well as collaborating with British Cycling to promote the health benefits of staying active and good nutrition to all.”
Great Britain Cycling Team rider, Fin Graham, said: “Nutrition is vital in our sport - you can’t perform well if you don’t look after how you fuel and recover for each session.
“We’re all pretty familiar with Healthspan Elite’s products now and know that they will play a huge part in helping us achieve success and maintaining our edge on the world stage.”
Healthspan Elite’s sports nutrition portfolio also includes partnerships with the All Blacks, Tottenham Hotspur, British Swimming, the Lawn Tennis Association and more.