NEWS IN BRIEF
Science in Sport extends pact with INEOS Grenadiers cycling
In a statement released yesterday, the UK nutrition company revealed the three-year extension would see SiS ‘advise and manage INEOS Grenadiers' nutrition strategy, with the firm's nutritionists embedded alongside INEOS’ performance staff.’
"We are very pleased to be extending our partnership with INEOS Grenadiers, which has worked extremely successfully over the past five years,” says Stephen Moon, SiS’ CEO.
"We are world-leaders in our sector for science-led product innovation, and our partnerships with elite sport teams and athletes help to drive their success and to highlight the quality and integrity of our products.
"We look forward to continuing to innovate with Britain's best sports teams and fuel many more Grand Tour cycling wins for INEOS Grenadiers."
Seven 'Grand Tour' victories
The partnership looks to continue the successful five-year relationship, in which SiS has played a part in the INEOS Grenadiers' seven 'Grand Tours' cycling victories.
Founded in 1992, the London-based firm has risen through the ranks to become the official sports nutrition supplier to many professional teams and organisations.
These include Team INEOS UK (America's Cup Team) and Manchester United Football Club. SiS are also the Performance Research Partner to the English Football Association.
Commenting on the agreement, Sir Dave Brailsford, Team Principal of INEOS Grenadiers, said, "Nutrition is a vital part of elite sport and in Science in Sport we have a partner who shares our ethos of continual innovation.
“Together, we've been using world-leading science to deliver a performance-first approach and build upon a five-year relationship that has seen cutting-edge products fuel our Team to win the biggest races in the sport. We're looking forward to achieving even more with Science in Sport in the future."