Tell us why you think your product is the worthy winner
Fuca Regularidad is a product designed for people that suffer from irregular bowel transit, and although they follow a healthy lifestyle, they still cannot achieve a regular intestinal activity.
We are very proud of its bilayer tablet technology, which helps us better communicate its dual benefit: intestinal regularity, and protection of the intestinal mucosa layer.
In an efficacy test with 102 constipated women, the product showed significantly positive results, concluding that the product works 85% of the time.
Two years after the launch, Fuca Regularidad represents 24% of our 9Meur Spanish brand Fuca, achieving sales of more than one million euros per year.Why do you enter the Nutraingredients awards?
At Uriach, we never stop focusing on innovation. We want to set the standards in our industry, not only because we have the best product portfolio but also because of our innovative mindset.
For us, innovation is about new ways of being as well as new ways of doing. It is part of our culture; it is in the DNA of each and every one of Uriach’s collaborators.
The Nutraingredients awards are a “seal of quality” for the innovation we do at Uriach. It shows that our products can sustain the evaluation of an international panel of scientific judges.
It is a matter of pride for the whole team to win one of these highly coveted awards.
Why would you encourage others to enter?
This award is a great way to be involved in the food supplement innovation community, to motivate the innovation and marketing teams, and to add value to products and companies.
What does the award mean to your company and for the product?
The Nutraingredients awards are in our opinion one of the most important international awards a food supplement can achieve.
The award adds value to the product because it can be showcased to clients and consumers, in sales dossiers or in trade fairs.
Last but not least, it helps the awarded company to communicate its commitment to innovation.
Do you intend to enter again next year and with the same products or do you have some news ones in the pipeline?
Our vision is to lead the way in the “Natural CHC” segment in Europe to be the most innovative company in this sector, with the best brands and the widest geographical footprint on our continent.
So of course we will come back in to Nutraingredients 2023 with new products… and fingers crossed we hope to have a chance to excel again!