NutraCast: SPINS on VMS inflation powered by Amazon data
This content item was originally published on www.nutraingredients-usa.com, a William Reed online publication.
“One of the things that we just always like to recommend is to make Amazon a forefront of the strategy,” said Harari.
The company analyzes its SPINS Amazon channel data powered by ClearCut and focuses on the top 20 VMS categories by revenue to understand the effects and nuances of inflation in this pivotal channel.
“At ClearCut and now at SPINS we work with the leading CPG brands that are global, as well as some of the smaller brands, brands that are just getting started and brick and mortar tends to be a focus for most brands. But we always recommend that they take a look at what's happening on Amazon because it is a leading indicator of what's going to then occur in brick and mortar. And so what we've done with the ClearCut acquisition and bringing the data sets together is that with Clearcut and Spins, we've aligned the datasets to the categorization of what we report on to match,” explained Harari.
To hear which categories saw the highest price change, the biggest areas of ecommerce opportunity and if Harari thinks prices could go back to ‘normal,’ listen to the NutraCast.
You can also subscribe on iTunes, Spotify, Stitcher and wherever you get your podcasts.
