In a move to bring together nutritional science and technological advancement, Made4 Vitamins introduces its latest service in the UK, which offers consumers personalised vitamin subscriptions. The brand aims to provide efficacy to individual consumers by creating uniquely blended vitamin pouches.
Pursuing positive health and wellness is a crucial priority for consumers, who are increasingly seeking nutritional benefits from their chosen food and beverages. Gaining these benefits conveniently while living busy lifestyles further drives the supplements space. As a result, brands are looking for novel, easy-to-adopt and on-the-go ways for consumers to access supplements.
Uncovering and understanding health supplements
Speaking to NutraIngredients on what inspired its new service, Line Vivier, Chief Marketing Officer at Made4 Vitamins, shared that the brand was formed after recent research by market intelligence company Mintel revealed that almost one-quarter of people in the UK do not know which vitamins they should be taking with nearly 40% admitting to never taking any kind of vitamin or supplement to help manage a healthy lifestyle.
Made4 Vitamins aims to demystify the complex world of health supplements. The brand wants to help people understand how the right combination of vitamins tailored for their specific needs can contribute to having an impact on their health and wellbeing.
“Consumers are looking for results from their vitamin routines, which they might not always see from generic multivitamins as the quantities of ingredients included often aren’t enough to see any real impact,” says Vivier.
Made4 Vitamins aims to target a millennial audience with its subscription service but Vivier confirms that it is open to welcoming anyone who wants to join its community, and adds: “We believe wellness space should be about encouraging health and happiness for all.”
Personalised vitamin selection
Users can personalise their vitamin selections by answering Made4 Vitamins’ questionnaire on its website, which seeks to recommend vitamins based on users’ personal needs. “Our simple quiz asks you a series of questions around your current lifestyle and health and wellness goals to identify what combination of vitamins and supplements you require to see real results,” says Vivier.
Along with specially designed personal plans, Made4 Vitamins draws upon an in-house team of nutritional, pharmaceutical and medical experts to devise a collection of ten pre-made vitamin and supplement packs. The vitamin selection is designed to centre on skin, energy, focus, performance, sleep, immunity support, beauty, gut health, balance and vitality.
After signing up for their selected supplement subscription package, customers will receive a 28-day supply of their personalised vitamin pack delivered to their door. Sent monthly, Made4 Vitamins curates supplements and packages into daily pouches designed for on-the-go consumption.
“[Consumers] are also looking for simplicity and convenience, which is what our website aims to bring them with useful, clear information, an easy-to-follow quiz and convenient subscription service,” Viver comments.
Made4 Vitamins states its supplements are non-genetically modified organisms (GMO) and cruelty-free. The brand also confirms it carries out safety and quality checks throughout its supply chain.
Commenting on the impact the brand hopes to have on the UK vitamin subscription service, Vivier adds: “We’re hoping to disrupt the UK vitamin subscription market with a game-changing service and create a welcoming community that embraces everyone.”