Boosting recycling
Recycling can be complicated: not least because it varies from market to market. QR codes, therefore, can allow consumers to click through and find tailored information specific to their area.
Paboco – the consortium developing paper bottles for cross-industry uses – has developed a recycling application concept with recycl3R and Kezzler.
Consumers can scan the QR-code on the bottle to receive practical and local recycling information for the new packaging type. The application could be tailored to give guidance on how and where to sort and recycle depending on the location of the consumer.
There's also the scope to provide additional information about the packaging itself: such as sustainability footprints and insights about the product journey - or even create a rewards system for recycling.