Markets and Trends

Brands harness plant polyphenols for weight management

Brands harness plant polyphenols for weight management

By Claudia Adrien

Demand for polyphenol-powered weight management supplements continues to grow as consumers seek out natural, science-backed aids to activate their metabolisms, curb appetite and reduce excess fat mass.

© Hiroshi Watanabe / Getty Images

Noggin: Brain health supplements for modern day minds

By Olivia Brown

The general practitioner-founded brain health supplement start-up Noggin is meeting a significant demand for sustained cognition, stress and sleep support through its unique blends of science-backed botanicals, nootropics, vitamins and minerals.

Many consumers now value broth for its health benefits. Image Source: RUSS ROHDE/Getty Images

Protein, collagen, non-UPF: Bone broth as a functional food

By Augustus Bambridge-Sutton

Broth has been used for centuries as a component of traditional meals such as soups and stews. But many consumers are now attracted to it for a different reason – it has a range of health benefits, and is non-UPF (ultra-processed food). Startup Freja...

Q&A: Glaxon on shaking up the sports and active nutrition category

Sports & Active Nutrition Summit Start-up Star

Q&A: Glaxon on shaking up the sports and active nutrition category

By Asia Sherman

Glaxon entered the market in 2019 with a small suite of sports nutrition supplements. Since then, the portfolio has grown to some 100 products, featuring space-themed branding and individual comic art for each label with innovative formulation concepts...

© Shana Novak | Getty

Fish oil like liquid gold: 'There simply isn’t enough'

By Nikki Hancocks

Omega-3 suppliers and manufacturers need to pool their resources to educate consumers about alternative sources of EPA and DHA as fish oil turns to "ocean gold" that simply cannot support the world's increasing demands.

© Aamulya | GettyImages

Alternative seafoods: The omega-3 opportunity

By Nikki Hancocks

There’s a lot of opportunity for sustainable omega-3 suppliers in the seafood alternatives arena as the world searches for ways to feed a population of 10 billion by the year 2050.

Getty Images / bfk92

UK supermarkets match Danone’s Aptamil baby formula price cuts

By Olivia Brown

Following a recent investigation into soaring infant formula prices, global food company Danone has reduced the wholesale price of its Aptamil infant formula by 7%, and major UK retailers have passed the cost savings on to consumers.

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NI Award winner reveals fast-paced adaption strategy

By Olivia Haslam

Seven years after winning the NutraIngredients Award for Service Provider of the Year, analyze & realize attributes its continued success to multifaceted expertise and broadening horizons.

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Is AI the answer to preventing the collapse of public healthcare?

By Olivia Brown

The potential for personalised AI-assisted health services to alleviate the strain on the healthcare system through a preventative approach is significant, however dataset strength and barriers to access pose notable challenges for widespread implementation....

GettyImages - market trends 2024 / Fasai Budkaew

FrieslandCampina reveals 2024 trends report

By Olivia Haslam

Key trends to watch in 2024 will include next-gen alt protein solutions, sustainability with substantiation, medicines for the mind and active ageing solutions.

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Revvies: Succeeding with simplicity for sports nutrition

By Olivia Brown

Sports nutrition brand Revvies, founded by an Australian husband-and-wife duo, has attributed its success in the crowded sports nutrition category to the high-quality simplicity of its products that enables consumers to customize supplementation to differing...

Zoe introduces kefir shot to gut health market

New Zoe Gut Shot a 'big step forward' for gut health market

By Nikki Hancocks

A probiotic kefir shot developed by the personalised nutrition scientists at Zoe has been hailed “a big step forward for the gut-health macro trend”, with industry pundits applauding the science-first product development approach.

Getty Images / THAWEEKIET SRIRING

Prinova releases megatrends report

By Danielle Masterson

From gut health to a healthier planet, ingredient firm Prinova is hoping to use its latest megatrends report to showcase the opportunities available to leverage its ingredient portfolio, vertically integrated manufacturing capabilities and other in-house...

Rugby stars migrate from CBD to mushroom innovation

Rugby stars migrate from CBD to mushroom innovation

By Nikki Hancocks

An athlete-founded supplement brand initially built around CBD has migrated into mycology as the team looks to create ways to remain innovative and relevant in the midst of an increasingly ‘frustrating’ regulatory landscape.

Probiota Day 1: First 1,000 Days & Skin Health

Probiota Day 1: First 1,000 Days & Skin Health

By Stephen Daniells

With just five weeks to go before the start of Probiota in Milan, NutraIngredients previews what attendees can expect each day of this three-day microbiome extravaganza.

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Digital trends: Women's health tops the charts

By Nikki Hancocks

A 2024 food trends report from Tastewise informs that women’s health concerns have topped the online conversation charts in the last 12 months, with hormone health top of consumer health agendas.

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Holland and Barrett predicts health trends for 2024

By Olivia Brown

Following strong trends in protein and immunity throughout 2023, Holland and Barrett predicts new consumer demands for natural energy alternatives, cognitive care, personalised hormonal support, and optimised hydration in 2024.

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Guest Article

IPA in 2023: A significant strategic shift to embrace the biotic world

By George Paraskevakos, MBA, IPA Executive Director

Life is like a box of chocolates, or is it? Not to challenge the expression made famous in the blockbuster hit “Forrest Gump” and reused often, but I feel once a plan is put in place with proper structure and frameworks to follow, you can have more visibility...

GettyImages -  Omega-3 / Banusevim

Mintel insights: Navigating the future of omega-3 fatty acids

By Olivia Haslam

“We need to find alternative sources of omega-3… we need to change our approach across the globe” Rick Miller associate director for specialised nutrition at Mintel told an audience at Food Ingredients Europe (FiE) last month.

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