Markets & trends

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Amazon updates its dietary supplements seller’s policy

By Stephen Daniells

Tech giant Amazon has updated its requirements for dietary supplements and now requires third-party verification, including testing data and certificates of analyses straight from the lab to Amazon.

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Nordic Biotic probiotic shows potential in gluten disorders

By Olivia Brown

A new study funded by Nordic Biotic observed that its probiotic strains significantly reduced the immunoreactivity of gluten peptides, suggesting their potential for reducing the toxic effects of gluten for people on gluten-free diets (GFDs).

Increasing consumer engagement through social media. GettyImages/Urupong

Increasing consumer engagement through social media

By Donna Eastlake

Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?

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Dr. Vegan: Start-up spotlights supplements for men's health

By Olivia Brown

Nutrition start-up Dr. Vegan has expanded its portfolio of natural, evidence-backed supplements with the recent launch of its men’s health ProMulti product to support hormonal and prostate health as well as overall immunity and well-being.

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Influencer marketing: Putting ethics before clicks

By Nikki Hancocks

The "next big thing" in social media marketing will be campaigns which build consumer trust by moving from the digital world to IRL (in real life) events, according to influencer marketing strategist Frida Waywell.

NutraIngredients Awards 2024 finalists announced!

NutraIngredients Awards 2024 finalists announced!

By Nikki Hancocks

The results are in! After weeks of scrutiny under the expert eyes of our industry savvy judging panel, we are proud to announce the finalists in the running to win a prestigious NI Award in 2024.

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Innobio launches vegan vitamin D3 from pine oil

By Olivia Brown

Chinese raw material manufacturer Innobio has introduced a new vegan vitamin D3 ingredient sourced from pine oil to meet the heightened demand for sustainable and effective plant-based supplement alternatives.

Researchers in Italy and Germany have sought to better understand hemp's nutritional potential in food. GettyImages/ollo

Is hemp the next functional food in vegetarian nutrition?

By Natasha Spencer-Joilliffe

As regulatory restrictions ease, researchers studying Cannabis sativa L. identify its nutritional benefits and potential in vegetarian diets while highlighting the need for clarity on the safety of some concentrated extracts.

Yoplait owns a number of children's yoghurt brands including Petits Filous and Frubes. Credit: Yoplait

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Yoplait: Narrative around children’s yoghurt must change

By William Dodds

More than 1m children in the UK are at risk of their development being impacted because they lack nutrients such as calcium and vitamin D, according to a new report from kids’ yoghurt manufacturer Yoplait.

Sports & Active Nutrition Summit 2024

How GLP-1 users are shaking up the dietary supplement industry

By Danielle Masterson

At the recent Sports and Active Nutrition Summit, GLP-1 medications was a hot topic – with just about every panel receiving a question about the medication’s impact on the sector. While weight loss medications can present challenges for the industry,...

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Gaps in the market: Brands must appeal to the mindful consumer

By Olivia Haslam

The side effects of digital lifestyles are increasing focus on eye health, mental energy and sleep success, revealing significant market opportunities to address these growing concerns, according to a new report from marketing and branding firm Healthy...

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International Women's Day: Trends in women’s health

By Olivia Haslam

PMS and menopause support, mental and emotional well-being, supporting active lifestyles, and creating tailored solutions are the key trends emerging in women’s health, according to industry experts.

Dr Armpit: Eliminating body odour with ‘good’ bacteria

Dr Armpit: Eliminating body odour with ‘good’ bacteria

By Olivia Brown

There may be significant opportunities to harness the skin microbiome to control body odours with the discovery that strong bacterial diversity, high levels of Cyanobacterium species and low levels of Staphylococci are associated with unpleasant odours.

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How BoobyBiome is unlocking the mysterious breast milk biome

By Nikki Hancocks

Doctors Lydia Mapstone, Sioned Fôn Jones and Tara O'Driscoll founded Boobybiome in 2019 on a mission to better preserve beneficial breast milk bacteria and develop synbiotic supplements to support the infant microbiome.

Alana MacFarlane Kempner on stage at Probiota

The Gut Stuff on using the ‘shock factor’ in the right way

By Olivia Brown

The Gut Stuff, an education brand founded by sisters from the Zoe TwinsUK microbiome study cohort, is working to spread microbiome science knowledge by cutting through the noise on and offline with an ethical approach to shock factor tactics.

Image by Justin Howe

A new economic imperative for the sports nutrition market

By Claudia Adrien

Finding new markets within the sports nutrition category may be challenging in this economic climate, but experts agree there’s much to be said for diversifying the ways supplements are sold to meet broader consumer needs.

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