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“We’ve never seen consumers as confused” (about what is ‘good for you’), said PepsiCo Chairman and CEO Indra Nooyi.

"The consequence of this is a fundamental blow to the belief in health claims as a magic bullet."

Consumers are food confused...Are you helping?

By Peter Wennstrom

Consumers have never been more confused about food, argues Healthy Food Marketing chief Peter Wennstrom in this guest article. The food industry needs to step up...

Special edition: 25 years of functional foods

Functional Foods 2.0: Beyond the nutritional shoehorn...

By Julian Mellentin

Products such as probiotic pizza, probiotic snack bars, high-fibre chicken or fish-oil fortified yoghurt may seem bizarre, says market expert Julian Mellentin in this guest article, but since 1990 thousands of products like this have been launched – and...

Blame game: Supplements have been fingered once more for a doping infringement but are the facts surrounding the case contaminated?

On the spike: The curious case of a contaminated sports supplement

By Shane STARLING

‘Don’t take sports supplements, they can’t be trusted’ was the takeaway message from Welsh track stars Rhys Williams and Gareth Warburton after the recent UK Anti-Doping (UKAD) tribunal agreed steroids got into their blood streams via contaminated sports...

The nutritional ingredients industry must also create educational category platforms to enable growth, warns Peter Wennstrom.

Bullet point insights

Put consumer education before health claims, says marketing expert

By Peter Wennström

An ingredient industry more focused on health claims than in educating consumers is actively destroying the market for both itself and it's customers, says Healthy Marketing Team president and expert consultant, Peter Wennstrom, in this guest article.

The Pope said food was susceptible to manipulation by complaints of the economic crisis

Pope Francis: Food has been reduced to a commodity

By Caroline SCOTT-THOMAS

Market pre-eminence has reduced food to a commodity subject to financial speculation, Pope Francis told attendees at a major nutrition conference in Rome this morning.

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