In an ever segmented and digitalised world, the way brands and suppliers talk to consumers is changing to become more transparent. In this video diary, experts tell NutraIngredients how co-branding and the use of 'honest storytelling' are becoming...
Extensive investment in innovation to develop more sustainable products, as well as ambitious CO2 reduction targets directly linked to the company's bottom line, are two of the key strategies DSM is adopting as part of its sustainability efforts....
Personalised nutrition ‘is the future’ for dietary supplements, but there still needs to be major advances in testing, product formulation and consumer feedback before it can become a mainstream solution.
Supplement firms should stop focusing on 'selling another bottle' and start getting to the route of stress with products that nourish our neurons, according to a pharmacist who spoke at Vitafoods last week.
‘Designer prebiotics’ have greater potential than probiotics to be able to modify our microbiomes and improve our long-term health, according to the founder and CEO of a trailblazing life science firm.
With just weeks to go before the best and brightest of the industry come together in Geneva, the NutraIngredients team caught up with the man leading the team behind the show, to find out more about new additions for this year, and what the future has...
The move toward transparency can run up against competitive concerns when it comes to blends. Participants at a recent botanicals conference had taken to referring to proprietary blends as the ‘bane of the industry.’
As sports nutrition becomes increasingly of interest to mainstream consumers, is this all one great opportunity for brands or is this mass orientation diluting the messages and alienating the core consumers?
The world of nutrition has evolved faster than education or legislation and it’s time for nutrition experts to be at the forefront of new technologies set to shake the industry, because if you can’t beat them, you have to join them.
With the European elections coming up and Brexit debate sending the UK's government into disarray, Peter Wennstrom, business strategist and founder of Healthy Marketing Team, points out the worrying parallels between politics and nutrition.