As the pace of population ageing around the world is rising dramatically, more people want to age healthily. Increasingly, consumer are on the search for immune support healthy ageing products. In Japan, a powdered milk formula "Milk Life" has been a big hit for many years. It contains the immune-supporting HRB probiotics (Bifidobacterium longum BB536) and paraprobiotics LAC-Shield that make it unique for a healthy ageing immune system. If there are no or few such products in your region, you might want to deliver your version of "Milk Life" before your competitors do.