One of the effects of COVID-19 has been to increase consumer interest in beverages with functional benefits, particularly for immune health. Therefore, beverage brands are looking for solutions to respond to this market trend which is set to last. Market data shows that consumers are looking for products whose ingredients are backed by both traditional use and a body of scientific evidence. Therefore, fortifying drinks with trendy immune health ingredients can be used as a real differentiation strategy. Read our white paper to learn more about trending solutions for immunity beverages.
