Vitamins & premixes

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Noggin: Brain health supplements for modern day minds

By Olivia Brown

The general practitioner-founded brain health supplement start-up Noggin is meeting a significant demand for sustained cognition, stress and sleep support through its unique blends of science-backed botanicals, nootropics, vitamins and minerals.

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Research links vitamin K2 and D to predictor of cardiovascular disease

By Nikki Hancocks

A new data analysis suggests a link between vitamin K2 MK-7 and vitamin D supplementation and a reduction in coronary artery calcification (CAC) development—a strong predictor of heart attack and cardiovascular mortality in high-risk patients and statin...

B-group vitamins show potential as prebiotic candidates

B-group vitamins show potential as prebiotic candidates

By Claudia Adrien

Vitamins B1, B2, B3, B5, B6, B7, B9 and B12 may beneficially modulate the gut microbiome, although they may not act as direct substrates for intestinal microbial fermentation, according to a review published in the Journal of Nutrition.

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Holland and Barrett predicts health trends for 2024

By Olivia Brown

Following strong trends in protein and immunity throughout 2023, Holland and Barrett predicts new consumer demands for natural energy alternatives, cognitive care, personalised hormonal support, and optimised hydration in 2024.

Purity-IQ launches new tool to authenticate mushroom products

Purity-IQ launches new tool to authenticate mushroom products

By Danielle Masterson

They're in coffee, skincare, various gummies and inescapable at SupplySide West. Mushrooms are popping up everywhere. While there is a lot of enthusiasm around mushrooms, there's also a good amount of skepticism. That's where Purity-IQ...

November 2023: NPD Launchpad

November 2023: NPD Launchpad

By Olivia Brown

November new product launches feature on-the-go innovative proteins, nootropic productivity drinks for a natural brain-boost, and convenient lifestyle solutions for holistic health.

Adday: targeting the gut-brain axis for cognitive clarity

Cognitive Health Special

Adday: targeting the gut-brain axis for cognitive clarity

By Olivia Brown

Nutritional supplement company Adday have entered the cognitive health space with the launch of its new ‘Mind Focus’ powdered drink product, which contains an array of science-backed bacterial strains, botanical extracts, vitamins, and minerals to meet...

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French authorities label vitamin D as endocrine disruptor

By Olivia Brown

The French authorities have pursued the publication of the classification of vitamin D3 as an endocrine disruptor (ED), which will involve adding warning labels to products containing quantities of cholecalciferol above 0.1% by product weight.

Zooming in on the current regulatory challenges for active nutrition

Zooming in on the current regulatory challenges for active nutrition

By Olivia Haslam

Educating policymakers on the purpose of sports and active nutrition to achieve positive legislative change is the main challenge for the industry, the vice-chair of ESSNA, the European Specialist Sports Nutrition Alliance, told the audience of NutraIngredients’...

World Menopause Day: NPD Launchpad 2023

World Menopause Day: NPD Launchpad 2023

By Olivia Brown

On World Menopause Day, this NPD launchpad special provides an overview of the array of innovations that have entered the market this year to support the many symptoms that menopausal women struggle with.

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