Vitamins & premixes

Healthspan Elite partners British Cycling

14-Jan-2021 By Nikki Hancocks

Healthspan Elite is expanding its sports nutrition portfolio after becoming the official vitamin and supplement partner for British Cycling.

Babybel goes functional with vitamins and probiotics

07-Jan-2021 By Jim Cornall

To meet the rising consumer demand for functional products in 2021, Babybel is introducing a new range of functional dairy snacks in the US this month in two varieties, Babybel Plus+ Probiotic and Babybel Plus+ Vitamins.

Babies of color at highest risk of Vitamin D deficiency: Study

05-Jan-2021 By Danielle Masterson

Vitamin D deficiency isn’t colorblind, according to a new study that highlights the need for providers to pay closer attention to certain groups.

NutraVideo: Attorney Nair on the reasonable consumer

04-Jan-2021 By Danielle Masterson

So-called 'transition' or toddler formulas allegedly trick parents into thinking these products adhere to the same standards as infant formula, according to three separate but nearly identical class action lawsuits.

Vitamin B6 and COVID-19: Experts call for clinical studies to validate evidence / demonstrate potential

04-Jan-2021 By Guan Yu Lim

Vitamin B6 may play a potential role in reducing the severity of COVID-19 and its complications, according to an opinion article written by researchers from Japan, China and Thailand.

UK health bodies: ‘Use vitamin D for winter but not for coronavirus’

18-Dec-2020 By Will Chu

Leading UK health bodies have published updated guidance on vitamin D for COVID-19, in which they support its use during autumn and winter but stop short of recommending the vitamin to tackle the virus.

NUTRITION ASIA

WATCH: APAC start-ups on surviving amid COVID-19 and the booming beauty supplement market

18-Dec-2020 By Tingmin Koe

The business environment has been hard hit by COVID-19 and small players are usually the most affected, but two APAC nutra start-ups are flourishing amid the crisis.

Global campaign makes plea for vitamin C and COVID-19

17-Dec-2020 By Shane Starling

An international consortium of vitamin C advocates wants regulators to bring vitamin C into the therapeutic bag of measures in the battle against COVID-19.

“If not now then when?”: 2020 a cue for VMS businesses to remodel

15-Dec-2020 By Lynda Searby

With supplements on course to catch up the OTC category by 2025, PharmaLinea’s founder urges brand owners to “take a serious look at their business models for the future”.

UK Gov prioritises at-risk groups with free winter vitamin D

02-Dec-2020 By Will Chu

The UK Government is to offer free vitamin D supplements to the most vulnerable in a move that supports bone and muscle health affected during lockdown but stops short of directly addressing COVID-19.

Superfoods part of a healthy diet for almost half of Germany, says survey

01-Dec-2020 By Will Chu

Vitamin and mineral-enriched chia seeds and fibre-packed goji berries are now part of a healthy diet for around half of Germany’s population, says a survey by the country’s institute for risk assessment.

Swisse Wellness debuts Multivitamin + Superfood Blend, adds probiotic array to US market

30-Nov-2020 By Danielle Masterson

Australian supplement company Swisse Wellness has just updated its portfolio with an additional product and a new to market probiotic line.

Unilever to acquire supplement manufacturer SmartyPants

30-Nov-2020 By Hank Schultz

Unilever announced it has signed an agreement to acquire fast growing supplement manufacturer SmartyPants Vitamins.

Revise-up RDA: India’s industry body urges vitamin rule changes amid COVID-19

17-Nov-2020 By Tingmin Koe

Calls to revise the recommended daily allowance of vitamins, minerals, and proteins in India are growing after the country’s regulator asked for suggestions from the industry stakeholders.

NutraVideo: Nurish by Nature Made uses TikTok to resonate with millennials

16-Nov-2020 By Danielle Masterson

Nurish by Nature Made is a monthly subscription that delivers personalized nutritional supplements. But they’re also delivering entertainment — with the help of some big names and a popular platform.