Vitamins & premixes

ASA cracks down on anxiety claims: Six brands scolded

26-Jul-2024 By Olivia Haslam

The Advertising Standards Agency (ASA) has made six rulings against brands making anti-anxiety claims, utilizing its new AI monitoring system to catch breaches.

AI-driven personalized supplements brand Bioniq raises $15M Series B

18-Jul-2024 By Stephen Daniells

London-based personalized nutrition company Bioniq has announced it will use the funds from its recent Series B funding round to further expand globally through “continued disruption of the dietary supplements market."

Can food palatability be predicted?

05-Jul-2024 By Augustus Bambridge-Sutton

How can you tell a food is palatable? New research uses three metrics – HFSS, UPF and HPF – to test whether palatability can be predicted.

Researchers find vitamins E and B12 influence pregnancy complications

01-Jul-2024 By Priyom Bose

The circulating levels of vitamins E and B12 influence the likelihood of pregnancy complications, according to a recent study,

dsm-firmenich spotlights Humiome 'biotic vitamin' with targeted delivery system

31-May-2024 By Nikki Hancocks

dsm-firmenich revealed its innovative dual microbiome targeted delivery system for its world-first 'biotic vitamin' at Vitafoods Geneva.

Phytaphix launches botanical blend to manage MS symptoms

30-May-2024 By Olivia Haslam

Botanical supplement startup Phytaphix has launched a new blend targeting inflammation, fatigue and nervous symptom function to ‘empower’ consumers with multiple sclerosis (MS).

Lonza launches aromatic capsule coatings at Vitafoods Europe

28-May-2024 By Olivia Haslam

Lonza Capsules & Health Ingredients has launched AromatiQ, a new technology designed to "captivate consumer senses" through smell.

Vitafoods: Sleep takes center stage

24-May-2024 By Nikki Hancocks

Mind health, specifically sleep, was a buzz word across the Vitafoods show last week, with market analysts discussing its popularity and suppliers delivering their solutions.

‘It’s a new market for ubiquinol’: Study highlights CoQ10 form’s menopause benefits

22-May-2024 By Stephen Daniells

Kaneka Nutrients Europe is eyeing the menopause market segment for its ubiquinol form of coenzyme Q10, with a new consumer research study showing that 80% of participants reporting that ubiquinol could alleviate menopausal symptoms.

IFF launches solutions for menopause and modern healthy agers

21-May-2024 By Nikki Hancocks

IFF Health and Biosciences launched turnkey menopause solutions in partnership with GenM at Vitafoods last week, alongside healthspan supporting solutions that encourage brands to ignore consumer age.

Vit D and probiotic juice supports metabolic health in obesity

13-May-2024 By Matt Chittock

A new study suggests vitamin D3 and probiotic-enriched orange juice decreases body weight, blood lipids and arterial blood pressure in high-cardiometabolic-risk patients on a Westernized diet.

Personalized dosing could overcome vitamin D deficiency 'pandemic': Review

09-May-2024 By Jonathan Smith

Personalized approaches to vitamin D dosing could help the population meet uptake recommendations worldwide, suggests a paper published in the journal Nutrients.

dsm-firmenich's faster-acting vit D gains novel food approval

08-May-2024 By Nikki Hancocks

The European Commission has approved of dsm-firmenich's fast-acting vitamin D ingredient ampli-D as a novel food in the EU.

Research concludes caffeinated chewing gum improves basketball performance

08-May-2024 By Matt Chittock

Caffeinated chewing gum provides a moderate-to-large performance boost for trained basketball players, according to a new study.

Beeswax offers natural solution for nanoencapsulation: Study

30-Apr-2024 By Olivia Haslam

Co-encapsulated omega-3 and vitamin D3 in beeswax solid lipid nanoparticles (SLNs) could be used to develop functional food and drink, a new study suggests.

Top tips for cognitive health innovation

25-Apr-2024 By Nikki Hancocks

More consumers than ever are looking for innovative ways to support total mind and body wellness. But where is the next big innovation opportunity in the cognitive health space? dsm-fermenich has weighed in with its comprehensive nootropics report.

Heart matters: Firms pin hopes on vitamin K2 and red yeast rice extract formula for Asia success

22-Apr-2024 By Audrey Yow

A new formula combining vitamin K2 and red yeast rice extract from SunWay Biotech and Gnosis by Lesaffre is being pitched as ‘pivotal chance’ to boost cardiometabolic health in Asia.

Vitamin D, multinutrients may boost lung health for COPD sufferers

18-Apr-2024 By Claudia Adrien

supplementation of vitamin D alone or a multinutrient combination may significantly improve lung function and disease severity in patients with chronic obstructive pulmonary disease (COPD), according to findings published in Nutrients.

Zita West: Fertility supplement bundles aim to ease rising concern among couples

16-Apr-2024 By Olivia Haslam

Fertility support needs comprehensive nutrition solutions, says a midwife turned entrepreneur who sells supplement bundles to support couples on their conception journey.

Should everyone take a daily multivitamin? A Harvard medical editor says yes.

12-Apr-2024 By Claudia Adrien

In response to convincing evidence published earlier this year, the chief medical editor at Harvard Health Publishing says he now recommends daily multivitamin mineral (MVM) supplementation for the population at-large.

Supplements to slow biological aging: What does the science say?

12-Apr-2024 By Olivia Brown

The concept of biological age has captured consumer attention with an increasing number of brands offering supplements promising to slow or even reverse the biological clock, but what does the scientific evidence backing these claims say?

Vitamin D reduces menstrual pain and medication use: Review

10-Apr-2024 By Olivia Haslam

Vitamin D supplementation may decrease pain intensity in patients with painful menstrual cramps, according to a new systematic review and meta-analysis.

Start-up launches skincare regime kit focused on gut-skin axis

08-Apr-2024 By Olivia Haslam

You’re Looking Well, a new skincare start-up, is linking skin and gut health by providing an all-in-one kit that combines topical and ingestible products.

Aligning consumer intentions with behaviors to achieve health goals

08-Apr-2024 By Olivia Brown

While many consumers want to improve their health by opting for healthier product choices, key barriers include a lack of trust in retailers, understanding of the nutritional information provided, and perceived availability of convenient options.

Persistent vitamin D deficiency common in breastfed infants: HK study reveals urgency for policy intervention

04-Apr-2024 By Cheryl Marie Tay

Exclusively breastfed infants in Hong Kong have a tendency to suffer from persistent vitamin D deficiency, necessitating urgent policy intervention to address the issue, say local researchers.

Sowing the seed: Start-up offers nutrition support for marginalized communities

03-Apr-2024 By Olivia Haslam

Sow, a start-up that caters to the nutrition needs of Black, Asian and Arab women, launched last year in response to data revealing that certain demographics were affected by COVID-19 more harshly than others.

Nestlé study explores NAD+ boosting ability of trigonelline

02-Apr-2024 By Stephen Daniells

Dietary supplementation with trigonelline, a compound found in fenugreek seeds and coffee beans, may boost NAD+ levels, enhance muscle strength and prevent fatigue during aging, says a new study from Nestlé Research.

Dr. Vegan: Start-up spotlights supplements for men's health

02-Apr-2024 By Olivia Brown

Nutrition start-up Dr. Vegan has expanded its portfolio of natural, evidence-backed supplements with the recent launch of its men’s health ProMulti product to support hormonal and prostate health as well as overall immunity and well-being.

NPD Launchpad: From pre-workouts and hydration to mushroom blends and hormonal support

28-Mar-2024 By Olivia Brown

This spring's new product launches include innovation within the sports nutrition category across protein and hydration, while interest in supplements for hormonal, brain, emotional and immune health continues to grow.

Endometriosis awareness month: Industry aims to bridge nutrition gap

27-Mar-2024 By Olivia Haslam

The nutrition requirements of individuals with endometriosis are often overlooked, industry experts highlighted in a recent webinar, however some brands are aiming to offer symptom support for those tired of being 'pigeonholed'.

Innobio launches vegan vitamin D3 from pine oil

22-Mar-2024 By Olivia Brown

Chinese raw material manufacturer Innobio has introduced a new vegan vitamin D3 ingredient sourced from pine oil to meet the heightened demand for sustainable and effective plant-based supplement alternatives.

Start-up reaches new heights by catering to frequent fliers

21-Mar-2024 By Olivia Haslam

TravelSana emerged from the wings post-pandemic to help frequent fliers navigate the effects of diverse climates, jet lag and poor circulation.

Anthocyanins for athletes: Aronpharma launches muscle recovery shot

21-Mar-2024 By Olivia Brown

Polish supplement manufacturer Aronpharma has added a new B-PAC shot to its sports nutrition portfolio in response to growing consumer awareness of the benefits of antioxidant intakes for muscle recovery,

Give when needed: Medical practitioners on the role of supplements and how to select the right ones

21-Mar-2024 By Tingmin Koe

Health supplements could play a role in medical practice but there are still various challenges that need to be overcome for more widespread use, according to a group of medical experts during a healthy longevity conference held in Singapore.

Alyve: Delivering targeted nutrition with all-in-one personalised supplements

20-Mar-2024 By Olivia Brown

Start-up Alyve Wellness is meeting demands for personalised nutrition through its tailored all-in-one supplements to help customers address individual health needs and goals.

Report reveals top trends in functional beverages

15-Mar-2024 By Olivia Brown

Consumers are demanding additional functional ingredients in beverages as they look for products to support their mental and physical energy while attaining hydration goals.

Top trends to watch in beauty supplements for 2024

14-Mar-2024 By Olivia Haslam

The latest beauty-from-within trends spotlight comprehensive and preventive measures, such as scalp care, skincare toolboxes, sun protection, and teenage acne solutions.

Cranberry intakes may regulate lipid and glucose profiles: Review

14-Mar-2024 By Olivia Brown

A new systematic review and meta-analysis of randomized controlled trials observed that cranberry consumption resulted in significant decreases in the ratio of total cholesterol (TC) to high-density lipoprotein cholesterol (HDL-C).

Review explores alternatives to relieve hot flashes in menopause

13-Mar-2024 By Olivia Haslam

A range of botanicals, vitamins and lactic acid bacteria show potential in supporting menopausal women experiencing hot flashes, according to a new review.

Crucial communication: 'Doing science for science's sake won't benefit anybody'

12-Mar-2024 By Nikki Hancocks

Science is becoming sexy as consumers and media realise the importance of getting their nutrition and health facts straight from the scientists, and the science nutrition firm Zoe is spearheading consumer communication on all things gut health.

Everyday concepts tap the four pillars of active nutrition

11-Mar-2024 By Nikki Hancocks

Givaudan is tapping into the active nutrition market with flavour-focused food and drink concepts to appeal to the broader demand for immunity, relaxation, focus and physical health.

‘One and done’ synergistic supplements brand shares key to success

27-Feb-2024 By Olivia Haslam

Perfecting format and developing a product range to meet the needs of the whole family has been the secret to success for Irish powdered supplement company Revive Active.

Study: High iron intake linked to irregular heart rhythm in specific genetic variations

27-Feb-2024 By Nikki Hancocks

New data pulled from the UK Biobank suggests high dietary iron intake increases the risk of irregular heart rhythm, with the link particularly significant for those with genetic variations associated cardiac development and cell signal transduction processes.

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