Cognitive Health

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Ginseng boosts attention and memory via the gut

By Nikki Hancocks

An American ginseng supplement can improve acute working memory and attention while chronic supplementation can improve cognition and mental fatigue, thanks largely to changes in the gut microbiome.

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Mintel: How to make it in the mindful market

By Nikki Hancocks

Tapping into the rising consumer interest in mental health is about so much more than adding some magnesium to the mix so brands that want to win in this space will need to offer a value proposition through much more than just their products.

Startup's new strategy caters to thirst for holistic wellness

Editor's Spotlight: Startup Focus

Startup's new strategy caters to thirst for holistic wellness

By Nikki Hancocks

A sports nutrition startup founder describes how he has created new iterations of his brand to keep on top of fast-changing consumer needs, with the pandemic bringing a gear shift towards holistic wellness.

Joe Welstead

Opportunities and challenges in mental health advocacy

By Nikki Hancocks

Cognitive health is a concern for all consumers, from the working mum to the elite athlete, and nootropics are a trending natural solution for those looking to supplement their cognitive energy.

getty | yaoinlove

Infant gut microbiota associated with fine motor skills

By Nikki Hancocks

The microbial landscape of a child's gut may impact their fine motor skills, representing a potential opportunity for probiotic interventions relevant to treatment for motor disorders, according to a new study.

The Onnit portfolio

Unilever to acquire 'human optimisation' brand Onnit

By Nikki Hancocks

Unilever has signed an agreement to acquire Onnit, a Texas-based 'human optimisation' company, as it looks to tap into the growing consumer interest in holistic health and nootropics.

Science trio creates all-natural brain-boosting beverages

Science trio creates all-natural brain-boosting beverages

By Nikki Hancocks

A molecular biologist, a medical doctor and a nutrition innovation expert have joined intellectual forces to create a cognitive health focused brand which they hope will redefine the caffeine-laden energy drink category.

©Getty Images - coffeekai

Elysium launches supplement aimed at slowing brain atrophy

By Hank Schultz

Elysium Health has launched a new brain health supplement based on research done at the University of Oxford. The supplement, called Matter, pairs a high dose suite of B vitamins with specially formulated omega-3s from fish oil.

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Gut-brain axis: Kefir's impact on behaviour and mood

By Nikki Hancocks

Kefir consumption could increase the production of the neurotransmitter GABA which is responsible for many important cognitive functions and helps regulate anxiety, according to new research in mice.

Sabinsa photo

News in brief

Sabinsa gets patent on LactoSpore’s mood benefits

By Hank Schultz

Sabinsa has announced a new patent, this one for the effect of its Lactospore probiotic in the suppression depression symptoms in consumers suffering from gut health issues.

Berries and brain health: What do we know so far?

Berries and brain health: What do we know so far?

By Adi Menayang

Early studies on animals have linked consumption of polyphenol-rich berries to improvements in some cognitive markers. This has warranted studies on humans, and results are shedding more light on how berries may benefit our brain health.

The nootropics industry has the potential to reach the 380 milllion individuals that make up the eSports community.  ©GettyImages/gorodenkoff

Special edition: Nootropics

Nootropics industry has a largely untapped opportunity in eSports

By Mary Ellen Shoup

Consumer needs of the competitive online gaming community have evolved beyond chugging caffeine-laden energy drinks and towards more sophisticated functional formulations of nootropics—dietary supplements that claim to improve mental acuity, vision, and...

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