Consumer

NutraVideo: Clinical studies are key in gaining consumer trust

NutraVideo: Clinical studies are key in gaining consumer trust

By Danielle Masterson

The Coronavirus pandemic was a wakeup call for many, highlighting how conventional medicine may not have immediate solutions. This is driving consumers to look for alternative solutions, but not everyone is convinced dietary supplements are the answer....

getty | olm 26250

How to adapt strategy during a global crisis

By Nikki Hancocks

Within this global health and economic crisis lies opportunity for supplements offering great value for money but companies must act now to flourish, according to a recent webinar from private label supplement developer PharmaLinea Ltd.

'Personalisation is already being practiced by consumers as individuals in their everyday food choices and it's now evolving to a more technology-based level,' says marketing expert.

P-Fit: Protein market game changer or nice little niche?

By Lynda Searby

Does P-Fit, the personalised protein service launched last month, have the potential to 'disrupt' the category, as one protein expert suggests, or will it settle quietly into a humble but high value niche? NutraIngredients seeks views from the...

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All suppliers