Consumer

'Personalisation is already being practiced by consumers as individuals in their everyday food choices and it's now evolving to a more technology-based level,' says marketing expert.

P-Fit: Protein market game changer or nice little niche?

By Lynda Searby

Does P-Fit, the personalised protein service launched last month, have the potential to 'disrupt' the category, as one protein expert suggests, or will it settle quietly into a humble but high value niche? NutraIngredients seeks views from the...

BASF 'impressed' with Cognis integration, expecting more M&A

BASF 'impressed' with Cognis integration, expecting more M&A

By Stephen Daniells

One year on from the $3.1 billion acquisition of Cognis, Samy Jandali, VP of nutrition and health North America for BASF, told Stephen Daniells why he is impressed with the progress of the integration and why we can expect more M&A in the nutrition...

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