getty | kirstypargeter

Muhdo levels up personalised nutrition through epigenetics

By Nikki Hancocks

Muhdo, the first company to provide nutrition and lifestyle advice based on epigenetic analysis, is set to relaunch with tests and guidance to reveal how individual micro and macro-nutrients impact gene expression and function.

Innovation reforming supply of botanical ingredients

Special Edition: Innovation in Dietary Supplements

Innovation reforming supply of botanical ingredients

By Hank Schultz

Innovation doesn’t always concern new products on the shelf. In the past few years organizations active within the dietary supplement industry supply chain have brought forth new ideas that are transforming how botanical products are sourced, and how...

Is Unilever using bad science to market Marmite?

Is Unilever using bad science to market Marmite?

By David Burrows

Unilever has launched its “biggest ever campaign” for the yeast extract spread Marmite, but new research published at the launch has been mocked on Twitter as “egregiously wrong”.

'We actually don't have a main competitor in this space' ©iStock/kagenmi

Firm champions sports nutrition on another (genetic) level


Beverly Hills-based FitnessGenes is bringing its DNA-driven personalised nutrition concept to sportspeople at all levels – and has moved across the pond to the UK and Europe. Is the sports world ready for personalised nutrition?

Yeast is an ideal model organism for experiments as genes and mechanisms are similar to those humans.(© iStock / Byelikova Oksana)

Diet nutrients play larger role in gene function: Study

By Wai Lang Chu

Cell behaviour is determined by nutrients in the diet, suggesting the biochemical reactions that occur within an organism play a larger part in gene regulation than previously thought, a study has concluded. 

Biofortification of crops and DNA sequencing will be two of the biggest trends in 2015

DNA sequencing and biofortification the big trends for 2015

By Laurence Gibbons

DNA sequencing and biofortification of food will create the biggest opportunities for food businesses to respond to pressure to operate more sustainably in 2015, according to the UK’s innovation agency Innovate UK.

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Dispatches from Vitafoods Europe 2014

Keeping it clean: 3 botanical chiefs pull adulteration weeds


Botanical adulteration, like doping in sports, is a problem that can be controlled but never totally resolved, but what is being done about it? Here the world’s biggest botanical players debate their attacks on the problem.


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