Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.
The Dutch Advertising Code Commission (Stichting Reclame Code) is warning the creators of an Instagram post that claiming mushroom nutrients can strengthen the immune system and are antiviral will not be tolerated.
The ‘double edged’ nature of social media that can aid the spread of incorrect information can be countered by building communities and improving the way visual content is presented.
UK advertising authorities have slammed Instagram messages by two companies and three celebrity influencers after they posted adverts for products that broke health claims rules.
The UK Advertising Standards Authority (ASA) has ruled that a tweet and Instagram post advertising Protein World’s ‘Carb Blocker Capsules’ did not adhere to European nutrition health claims legislation – warning the company that the product name ‘Carb...
