The roles of the microbiome and probiotics in supporting the menopause could be a key growth area as the process, combined with healthy ageing and gut health, gives rise to niche products aimed at women navigating this stage of life.
Gut-brain axis (GBX)-focused probiotic supplements have tripled to 200+ offerings since 2019, as promising science and self-medicating consumers seek solutions to a global mental health crisis afflicting a billion people, according to Lumina Intelligence.