Mintel

Between 2011 and 2015, there was a 202% increase in the number of new food and drink product launches featuring the terms ‘superfood’, ‘superfruit’ or ‘supergrain’. © iStock.com / baibaz

Super growth for superfoods, but is the halo starting to slip?

By Lynda Searby

Rates of ‘superfood’ new product development have tripled in the past five years, according to Mintel, but a nutrition expert warns that with no clear definition in existence, the allure of the ‘superfoods’ sell is starting to fade. 

Soups and cereals offer a white space for raw product launches in Germany. © Mintel

Raw foods on the rise as clean-label consumers crave more

By Niamh Michail

From snack bars to spreads, chocolate to cheese, the trend for raw ingredients in processed foods is spreading across Europe, says Mintel, as consumer attention goes beyond the ingredient list to look at clean-label processing methods.

A fifth (20%) of Americans say they are incorporating probiotics regularly, while some 29% say they have changed their diet to add more yogurt and fiber-rich foods to manage their digestive health, Mintel found.

Special edition: Pre- and probiotics

Probiotics, fiber continue to steal market share from GI remedies

By Maggie Hennessy

Digestive issues are all too familiar to Americans, as roughly nine out of 10 (86%) say they’ve dealt with some type of gastrointestinal or digestive trouble in the past year, according to a recent study from Mintel. But as many take a more proactive...

Discover the latest trends in tablet confectionery

Mint confectionery oral care claims rising, says Mintel

By Oliver Nieburg

Around a quarter of recent product launches in the tablet confectionery category have made claims for breath freshening or oral care. Mintel explores the latest flavor trends and health claims in the most common sub-group: Mints.

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