There is a need for public health strategies and products to address Europe's rapidly ageing population – but how easy is it to market such products when nobody wants to admit that they’re getting old?
Manufacturers in the sports nutrition space have the skills and knowledge needed to move in to the much larger and lucrative healthy ageing market, according to the chief technology officer at Lucozade Ribena Suntory.
Nutritional intervention can dramatically reduce incidents of dysphagia (difficulty in swallowing) and malnutrition among the elderly that costs public healthcare systems hundreds of millions of dollars, a Nestlé Nutrition Institute-organised conference...
Early next century there will be more Europeans over 60 years old
than under 20. A major European funded project currently underway
will examine the factors that determine food choice and acceptance
for older people in a bid to improve...