Soft Drink

Irish beverage innovator VitHit has launched a stevia-sweetened range of carbonated, vitamin-rich juices

Vitamin drink slugs double digit growth (without claims)

By Lynda Searby

The EU should “quicken its step” and raise the upper limit of stevia that is permitted in soft drinks, says VitHit’s founder, Gary Lavin, whilst dismissing health claims as “unnecessary” when marketing a vitamin drink. 

Thought soft drinks were sugary? Look at energy drinks! says Action on Sugar

20 teaspoons of sugar in an energy drink: Campaign group calls for ban of sales to U16s

Thought soft drinks were sugary? Look at energy drinks! says Action on Sugar

By Rachel Arthur

Energy drinks contain up to 20 teaspoons of sugar per 500ml serving – more than three times the maximum adult daily intake of free sugars a day, according to research released by Action on Sugar. 

Innocent shakes up smoothies with functional launches

Innocent shakes up smoothies with functional launches

By Ben BOUCKLEY

Coke-owned Innocent is launching a functional smoothie range in the UK from April centered on soft health claims - three varieties will use 'defense' 'energise' and 'antioxidant' positioning.

T&L CEO Javed Ahmed: “The difference in the business today is if the US had anaemic growth we would not have been able to address that.”

Tate & Lyle meeting profit targets despite 4% US soft drink slide

By Shane STARLING

Tate & Lyle CEO Javed Ahmed says earning and profit forecasts are intact – “mid single digit growth” – despite an unseasonably cold spring that has contributed to an annual drop of 4% in the US soft drinks market and hit its specialty and bulk sweeteners...

What's new in energy drinks?

Trendwatch: What's new in energy drinks?

By Caroline Scott-Thomas

The energy drink market is the fastest growing segment of the European soft drinks industry, so how are newcomers looking to get in on the action?

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