Finding new markets within the sports nutrition category may be challenging in this economic climate, but experts agree there’s much to be said for diversifying the ways supplements are sold to meet broader consumer needs.
Glaxon entered the market in 2019 with a small suite of sports nutrition supplements. Since then, the portfolio has grown to some 100 products, featuring space-themed branding and individual comic art for each label with innovative formulation concepts...
As the sports nutrition mainstreams to be more about active nutrition, the opportunity for the category is “golden right now”, says Scott Dicker, Director of Market Insights for SPINS.
Levelle Nutrition, founded by Linda Alvarez and Stephanie Schrauth, is on a mission to empower female athletes with fuel formulated for their physiology. With sex-specific nutrition understudied in clinical trial and overlooked in product formulations,...
A new study has shown that carbohydrate and protein supplementation strategies may help athletes deal better with the muscle damage that comes from endurance exercise. But they don’t seem to increase runners’ endurance capacity directly.
It has been more than a century since citrulline has been identified and codified as a standalone amino acid. Even after all that time research on whether the ingredient provides a true aerobic performance benefit is mixed at best, a new review has found.
A new review raises an alarm about some bodybuilding supplementation practices that can damage the kidneys. But an expert with decades of experience in the field said extreme practices followed by some athletes who may have underlying conditions should...
Sports nutrition research is adapting to a changing market with more studies being done on endpoints like recovery and healthy aging, a clinical trials expert said.
This year’s Sports & Active Nutrition Summit event launched with a focus on CBD in sports nutrition. While CBD/hemp products are still in a federal regulatory gray area, that hasn’t stopped product developers from flooding the market with new offerings....
Creatine, one of the foundational ingredients in the sports nutrition realm, has so many proven benefits that it should be thought of as more of a general health ingredient, attendees at the recent Sports & Active Nutrition Summit were told.
The Sports & Active Nutrition Summit 2022 returns in February as an in-person event. Located in sunny San Diego, the meeting will feature cutting-edge content from subject matter experts that will help companies succeed in this market sector that...
There is a huge variation in the consistency and quality of sports nutrition advice at the highest levels of elite sport, and this can be challenging when working with elite athletes, says Laurent Bannock, Founder and Director at the Institute of Performance...
