Misleading ingredients lists are putting the industry and its consumers at risk as a number of brands continue to ignore the law on proprietary blends in Europe.
A new paper explores the topic of proprietary blends in dietary supplements, with one of the authors noting that industry needs to take a position on an issue that pits transparency on one side against intellectual property protection on the other.
Problems in the nutrition and nutraceutical market supply chains have been exacerbated by the Covid-19 pandemic and more transparency is now needed, according to organisers of Vitafoods Europe.
A new group has formed whose stated mission is to bring clarity and transparency to the sourcing of amino acids. Called Aminofacts, the group is querying manufacturers to get a picture of how these ingredients are made and where they come from.
A global health and wellness firm is making the most of a suddenly captive online audience by building trust and transparency through a live stream of the fields where it grows the tomatoes for its skin care supplement.
An omega-3 origin verification tech company is working to boost awareness in an aim to build a new and improved level of trust and transparency across the industry.
Building trust and transparency is a key challenge for the omega-3 industry today but what are the best strategies for building these core values in the industry? In a webinar hosted by NutraIngredients, four experts in the field came together to answer...
Most dietary supplement consumers expect a product to have scientific backing, so putting science at the forefront of a marketing or branding campaign just comes off as ‘noise,’ said one branding expert.
Legislators took a step towards increasing the transparency of the European Food Safety Agency's (EFSA) authorisation process in a bid to improve trust and risk prevention. However, concerns are mounting that this could have the unintended consequence...
Blockchain has been heralded as a way to combat food fraud and provide farm-to-fork traceability - and some big players are investing. But is it worth the investment?
A consumer survey commissioned by consulting firm Trust Transparency Consulting found that around 91% of consumers will not buy a supplement if it’s labeled as synthetic.
