NutraCast Podcast: Industry trends with Randal Kreienbrink

This content item was originally published on www.nutraingredients-usa.com, a William Reed online publication.

By Danielle Masterson

- Last updated on GMT

NutraCast Podcast: Industry trends with Randal Kreienbrink
We sat down with an industry insider to find out what practices and ingredients are on trend.

Every year we see trends from clothing to music to colors. And the same goes for nutrition. To find out what’s trending, we sat down with Randal Kreienbrink, the vice president of marketing at Martin Bauer, which specializes in botanical products. 

Kreienbrink said the demand for plant-based products is up right now, an encouraging trend for Martin Bauer. 

“We have been plant-based all our lives, going back 90 years. So it’s something not new to us because all our products, whether they’re botanicals, herbal products, it just goes back to our origin and our root and that’s really all we do work with is plant-based materials.”

From Beyond Meat to Impossible Burgers, meat analogues have really taken off, with unique offerings like bacon flavored fava bean snacks springing up.

“I didn’t believe it myself until one of our customers handed me the chip with the seasoning blend with the fava bean. I was really shocked to taste bacon flavor notes out of fava bean.”

Other trends discussed transparency, sustainability, and the hottest ingredients. Kreienbrink also makes trend predictions for the year ahead. To hear the entire conversation, including what Kreinenbrink calls the “new whey protein of sports nutrition,” take a listen to the NutraCast. 

Probiota Americas 

The leading annual event for the prebiotic, probiotic and microbiota focused food and pharma industries.

As part of the Probiota Series, the event will bring together professionals from across the globe to network, connect and engage whilst learning about the hottest topics in the industry.

Join us as we connect the business and science of the microbiome May 27 – 29, 2020.

SECURE YOUR PLACE

NutraCast is a podcast that focuses on insights from inside the nutrition industry. It is a production by NutraIngredients-USA​. Music by Kevin Macleod. 

Related news

Show more

Related products

show more

From Biofarma a clinically tested vaginal protection

From Biofarma a clinically tested vaginal protection

Content provided by Biofarma Group | 05-Sep-2024 | Product Brochure

Bacterial vaginosis is considered the most common cause of vaginal infection among pregnant and non-pregnant women. In this scenario, the oral intake of...

Embrace Active Aging and ENJOY life!

Embrace Active Aging and ENJOY life!

Content provided by IFF | 05-Sep-2024 | Product Brochure

Live life to the fullest, regardless of age. Our science-backed formulas, packed with clinically studied probiotics and botanicals, empower you to age...

Giellepi finds evidence of bromelain adulteration

Giellepi finds evidence of bromelain adulteration

Content provided by Giellepi SpA | 03-Sep-2024 | Product Brochure

As demand for botanicals continues to increase, unethical suppliers try to maximize profitability offering adulterated raw materials.

Related suppliers

Follow us

Products

View more

Webinars