As gaming continues to integrate into pop culture, all eyes are on esports, including the dietary supplement industry. Microphyt, a French firm that offers specialty ingredients from microalgae, recently introduced GamePhyt.
The gaming market is a diverse one, with a wide range of demands and need states for nutrition brands to tap into, meaning innovation opportunities going far beyond energy.
The collaboration will leverage the new partnership in many ways, with the main goal of introducing gamers to a healthy lifestyle with science-driven products that support enhanced performance.
eSports offer a promising platform to engage young adults in positive nutritional and dietary choices, according to a first-of-its-kind scoping review from Australian academics.
A combination of nootropics may boost multiple cognitive performance measures without raising heart rates in healthy young adults, says a new study that supports the formulation for gaming and sports nutrition.
This year’s Sports Nutrition Summit brought in experts that provided the insights needed to earn the respect of gamers, especially when it comes to authenticity, health and wellness.
With millions in prize money and sponsorships on the line in an increasingly competitive arena, gamers known as esports athletes are adopting training regimens to combat the physical and mental toll of prolonged sedentary screen time.
The year is new, and a lot of people are getting out their crystal balls. NutraIngredients-USA is no exception, and here are our issues and topics to watch in the dietary supplements space in 2022.
A single dose of a green oat extract may improve a number of neurophysiological parameters, from cognitive control to attention and processing speed, says a new study.
AkerBiomarine is to enter the world of esports, lining up with Norwegian team Heroic in an agreement that sees the Norwegian biotech firm providing krill oil-based omega-3 supplements.
While sedentary video games are often blamed for causing obesity, high blood pressure and diabetes, new research suggests that certain video games could encourage players to be more active.
Consumer and retail private equity specialist True has acquired a majority stake in the UK-based egaming energy drink startup Sneak, as it looks to boost international expansion.
Two young esports enthusiasts have launched an all-natural nootropic supplements brand for competitive gamers after graduating from university just as the pandemic lockdown and recession hit.
The EyeMuse-branded ingredient is supported by published studies, giving formulators a new option for products for consumers with digital device-related eye fatigue, from everyday professionals to gamers.
Nutrition 21 started developing its award-winning NooLVL ingredient before Esports became such a thriving category. But the ingredient’s particular cognitive-support benefits have helped it catch a wave that has grown bigger through the pandemic’s influence.
While esports is the only professional sport in the world where the teams can be comprised of both males and females, it doesn’t mean everyone is okay with that.
The esports supplements category is dominated by energy and focus products, but as gamers warm up to supplements expect to see a proliferation of categories targeting this community, says the CEO of Ghost Lifestyle.
The German Sport University Cologne just published their third esports study that took a look at what Germany's esports athletes eat. What they found may come as a surprise.
The $150 billion global gaming industry is set to double in value by 2025 (Lonza) and with gamers focused on ensuring they maintain peak performance, there is plenty of white space for nutrition brands to innovate with products offering cognitive and...
The Sports & Active Nutrition Summit Europe 2020 rounded off the series with Brain Performance (focus on esports), in a session that is now available to view on-demand.
A Palmitoylethanolamide (PEA) supplement matches the efficacy of ibuprofen for reducing pain severity and duration of headaches creating an exciting opportunity within the eSports category, says Gencor.
Professional esports organisation Nordavind have revealed details of a collaboration with sports nutrition firm Bodylab in a deal to develop products designed to optimise esporting performance.
Spain-based Pharmactive Biotech Products has launched a proprietary saffron ingredient called affronEYE to potentially address the negative impacts of blue-light exposure.
Video gaming has exploded during the coronavirus pandemic as consumers shelter in place, but the eSports opportunity for dietary supplement brands and ingredient firms has been around for a while. Will more brands pivot and what do they need to know?
Prominent figures within the sports nutrition industry identify cognitive health, personalised nutrition and the rise of eSports amongst others in insights gathered discussing how best to excel in the sector.
Consumer needs of the competitive online gaming community have evolved beyond chugging caffeine-laden energy drinks and towards more sophisticated functional formulations of nootropics—dietary supplements that claim to improve mental acuity, vision, and...
