As gaming continues to integrate into pop culture, all eyes are on esports, including the dietary supplement industry. Microphyt, a French firm that offers specialty ingredients from microalgae, recently introduced GamePhyt.
A combination of nootropics may boost multiple cognitive performance measures without raising heart rates in healthy young adults, says a new study that supports the formulation for gaming and sports nutrition.
With millions in prize money and sponsorships on the line in an increasingly competitive arena, gamers known as esports athletes are adopting training regimens to combat the physical and mental toll of prolonged sedentary screen time.
The EyeMuse-branded ingredient is supported by published studies, giving formulators a new option for products for consumers with digital device-related eye fatigue, from everyday professionals to gamers.
Nutrition 21 started developing its award-winning NooLVL ingredient before Esports became such a thriving category. But the ingredient’s particular cognitive-support benefits have helped it catch a wave that has grown bigger through the pandemic’s influence.
The esports supplements category is dominated by energy and focus products, but as gamers warm up to supplements expect to see a proliferation of categories targeting this community, says the CEO of Ghost Lifestyle.
The $150 billion global gaming industry is set to double in value by 2025 (Lonza) and with gamers focused on ensuring they maintain peak performance, there is plenty of white space for nutrition brands to innovate with products offering cognitive and...
A Palmitoylethanolamide (PEA) supplement matches the efficacy of ibuprofen for reducing pain severity and duration of headaches creating an exciting opportunity within the eSports category, says Gencor.
Video gaming has exploded during the coronavirus pandemic as consumers shelter in place, but the eSports opportunity for dietary supplement brands and ingredient firms has been around for a while. Will more brands pivot and what do they need to know?
Prominent figures within the sports nutrition industry identify cognitive health, personalised nutrition and the rise of eSports amongst others in insights gathered discussing how best to excel in the sector.
Consumer needs of the competitive online gaming community have evolved beyond chugging caffeine-laden energy drinks and towards more sophisticated functional formulations of nootropics—dietary supplements that claim to improve mental acuity, vision, and...