Esports

Microphyt taps esports category with microalgae

Microphyt taps esports category with microalgae

By Danielle Masterson

As gaming continues to integrate into pop culture, all eyes are on esports, including the dietary supplement industry. Microphyt, a French firm that offers specialty ingredients from microalgae, recently introduced GamePhyt.

getty | gorodenkoff

Get skin in the game: How to innovate in esports

By Nikki Hancocks

The gaming market is a diverse one, with a wide range of demands and need states for nutrition brands to tap into, meaning innovation opportunities going far beyond energy.

Nutrition 21 catches pandemic-powered Esports wave

Nutrition 21 catches pandemic-powered Esports wave

By Hank Schultz

Nutrition 21 started developing its award-winning NooLVL ingredient before Esports became such a thriving category. But the ingredient’s particular cognitive-support benefits have helped it catch a wave that has grown bigger through the pandemic’s influence.

Ghost CEO predicts proliferation of esports categories

Ghost CEO predicts proliferation of esports categories

By Stephen Daniells

The esports supplements category is dominated by energy and focus products, but as gamers warm up to supplements expect to see a proliferation of categories targeting this community, says the CEO of Ghost Lifestyle.

getty | gorodenkoff

PEA supplement the next big thing in eSports, says Gencor

By Nikki Hancocks

A Palmitoylethanolamide (PEA) supplement matches the efficacy of ibuprofen for reducing pain severity and duration of headaches creating an exciting opportunity within the eSports category, says Gencor.

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Pharmactive launches AffronEYE for esports, gamers

By Stephen Daniells

Spain-based Pharmactive Biotech Products has launched a proprietary saffron ingredient called affronEYE to potentially address the negative impacts of blue-light exposure.

The nootropics industry has the potential to reach the 380 milllion individuals that make up the eSports community.  ©GettyImages/gorodenkoff

Special edition: Nootropics

Nootropics industry has a largely untapped opportunity in eSports

By Mary Ellen Shoup

Consumer needs of the competitive online gaming community have evolved beyond chugging caffeine-laden energy drinks and towards more sophisticated functional formulations of nootropics—dietary supplements that claim to improve mental acuity, vision, and...

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