Significant opportunity exists for food and beverage companies to target holistic nutrition for women, according to insight from R&D consultancy Sagentia Innovation.
There is still a dearth of nutrition science specific to the needs of female athletes and active nutrition consumers, but the picture is slowly improving, said one of the pioneers in the field.
Influencer designed products will be one of the biggest trends in 2020 for sports nutrition and the market is ripe to capitalise on the trend, according to a market analyst.
Optimal nutrition is fundamental for enhancing training, recovery and performance in athletes. A new study on iron intake and athletic performance in adolescent athletes underscores the importance of iron intake and the need for more research.
Protein supplement manufacturers should explore the current gap in the market for more savoury and female-friendly options when developing new products, according to a leading nutrition consultant.
