Intake Health is working with several major pro sports teams to measure athlete hydration in real-time. But the technology they’re using isn’t a smart watch, an Oura Ring, or even a wearable. It’s a device that is affixed to locker room urinals. The company...
The Prague-based sports nutrition company, Infinit Nutrition, has expanded its personalisation platform, Custom, into Europe, allowing athletes online access to customised hydration products.
After nearly two decades in business, the electrolyte support supplement was once the only game in town. How are they winning in what's shaping up to be a crowded category?
As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app, and a smart bottle that lights up and connects to...
UK-based Clinova has expanded the delivery channel of Caidr health search engine and online shop to include home deliveries for improved access to in-demand products.
India's vegan nutraceutical firm Unived has co-created a hydration formula with two professional runners; Olympic athlete Rachel Schneider and elite trail runner Sandi Nypaver.
A startup with a mission to get the sugar out of multivitamins has managed to attract the attention of Whole Foods Markets, signing a new distribution deal.
A new paper suggests that measuring proper hydration in the body is far more complex than might be assumed. Multiple tests might need to be done to get an accurate measurement, the authors claimed.
Downing maize starch as a solution to stay hydrated in hot summer months seems counter-intuitive at first, but researchers in Australia found that supplementing with a resistant starch may improve hydration.
