Immune Support

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Standout ingredients shaping the immune category

By Danielle Masterson

Shaklee's director of Product Innovation and Scientific Affairs opened up about formulating immune support supplements and what consumers need to know about immune-boosting ingredients.

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Review supports Tinospora’s immune health benefits

By Stephen Daniells

As interest in immune support formulations and products continues, a new review supports the immunomodulatory properties Tinospora cordifolia, and Ayurvedic ingredient also called Guduchi.

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Special edition: Supplements for pets

NASC President: Pet supplements sales surged in 2020

By Stephen Daniells

As we saw on the human side, the market for pet supplements expanded in 2020 and this growth has been sustained, says Bill Bookout, president of the National Animal Supplement Council (NASC).

Global probiotics market grows 8%, says IPA’s Paraskevakos

Global probiotics market grows 8%, says IPA’s Paraskevakos

By Stephen Daniells

As consumers seek out immune-support products, probiotics are one of the categories to have experienced sales growth in 2020. The science to substantiate the claims has been key, said George Paraskevakos, Executive Director of the International Probiotics...

NutraCast Podcast: Nina Mullen on Hilma's 'clinical herbal' category

NutraCast Podcast: Nina Mullen on Hilma's 'clinical herbal' category

By Danielle Masterson

After looking in her medicine cabinet and finding that the natural options weren’t backed by science and science-backed products weren’t clean label, Nina Mullen and her two co-founders, Hilary Quartner and Lily Galef, came up with the brand Hilma.

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