Pura Collagen launches new immune support supplement

By Kavitha Sivasubramaniam

- Last updated on GMT

© Pura Collagen
© Pura Collagen

Related tags Pura Collagen Collagen immune support

Pura Collagen has introduced a new supplement which aims to provide immune support for consumers.

Containing Bioactive Collagen Peptides Immupept, Pura Collagen Protect has been introduced to boost the immune system, reduce fatigue and improve cognitive function with the help of high-strength vitamins and minerals.

Natural flavours​ 

The UK-based collagen supplement producer’s immune product, a collagen powder, is easily dissolvable and 100% naturally flavoured with a combination of ginger and blood orange.

Natural ginger root extract is known to help fight inflammation since it is antiviral and antibacterial. Blood orange, containing vitamin C, can protect cells as well as stimulate the production and performance of immune cells, thereby strengthening the immune system.

According to Pura Collagen, collagen-rich tissues are growing in popularity as they are recognised for playing a part in helping people’s immune systems function properly.

Retailing at £29.99, Protect will be available exclusively at UK department store Selfridges this month (March) before its wider general release.

Daily support

Jennifer Mo, Founder of Pura Collagen, said: “We are thrilled to launch the third product in our collagen solutions family.

“Pura Collagen Protect is a revolutionary way to consider daily immune support. The skin is the body’s first defence against harmful microbes and viruses, but that’s just one element of keeping illness at bay.

“Each serving contains 5,000mg of Bioactive Collagen Peptides Immupept, 1000mg of vitamin C, natural ginger root, zinc, vitamin D, iron and B12. This is also our first naturally flavoured product that can be mixed into warm or cold water.

“Pura Collagen Protect is a premium health product and to debut it for a limited time in Britain’s premier retailer Selfridges, is a dream come true.”

She added that after the initial period of exclusivity, Protect will be available from the company’s existing retail channels both in the UK and UAE.

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