"Our lives changed when we discovered the transformative powers of mushrooms - we haven’t looked back since,” state Dirtea founders Andrew and Simon Salter.
A mind-health supplement startup selling mushroom-powered coffee and a calming pre-sleep powder is expecting to make £5m in revenue within the first year.
A study analysing different mushroom-based supplements on the Italian market concludes more rigorous testing and quality control is required, after discovering widespread discrepancies between product composition and that stated on labels.
Whether it’s for cognitive function, mood enhancement or stress relief, mushrooms are having a moment. According to a new report by Grand View Research, the global mushroom market size is expected to reach $115 billion by 2030.
