NutraCast: Tony Shields uses YouTube to spread mushroom education

This content item was originally published on, a William Reed online publication.

By Danielle Masterson

- Last updated on GMT

NutraCast: Tony Shields uses YouTube to spread mushroom education

Related tags mushrooms Immune health fungi mushroom extracts

Whether it’s for cognitive function, mood enhancement or stress relief, mushrooms are having a moment. According to a new report by Grand View Research, the global mushroom market size is expected to reach $115 billion by 2030.

“I've always been fascinated with mushrooms, but the interesting thing about mushrooms as a supplement or as a functional food is that it really does seem that no matter what kind of health goal you have, there is a mushroom or a combination of mushrooms that might be able to help you,”​ explained mycologist Tony Shields.

Shields is a mushroom educator with over 10 years of cultivation experience. He’s the creator of The Mushroom Show, Co-Founder of FreshCap Mushrooms, author and expert in the functional mushroom space. 

The Mushroom Show has attracted over 15 million views, something Shields said he welcomes but did not expect. 

“The YouTube channel continues to grow, which is such a great way to connect with the community,” ​said Shields. “I really enjoyed growing mushrooms and I wanted other people to get into the hobby. It's something that's not nearly as popular as gardening, but more and more people want to learn how to do it. So those are some of the most popular videos off the top, which is kind of just like learning the basic steps to how to grow mushrooms at home. But as we continue to make content about mushrooms, we started making content about functional mushrooms. So taking the individual species of mushrooms, explaining not only how they grow, where they come from, but also what some of the benefits of these mushrooms are and how you can use them. And those videos are really popular as well, because of course people are always looking for things that can make them either a little bit healthier or help with some sort of specific health condition.”

To hear more about FreshCap, the benefits of functional fungi and what Shields thinks about psilocybin mushrooms,  listen to the NutraCast.

You can also subscribe on iTunes​, Spotify​, Stitcher​ and wherever you get your podcasts. 

Related news

Related products

show more

Immune support for everyone

Immune support for everyone

Content provided by Kerry | 12-May-2023 | Infographic

Consumers of all ages cite immune health as a top benefit driving their purchases, along with improving gut/digestive health.

Robuvit® for Natural Energy and Mitochondrial Support

Robuvit® for Natural Energy and Mitochondrial Support

Content provided by Horphag Research | 01-May-2023 | Clinical Study

Robuvit® French oak extract is a caffeine-free natural energizer that provides support for managing fatigue and improving energy levels. Learn how this...

LIPOFER™: a bioavailable and stable source of iron

LIPOFER™: a bioavailable and stable source of iron

Content provided by Lipofoods, a Lubrizol Company | 26-Apr-2023 | White Paper

Maintaining adequate iron levels is critical to maintaining a healthy body, with deficiencies being the cause of several health issues including anemia...

Related suppliers

Follow us


View more