After a death of a schoolboy, the UK Food Standards Agency is to look at whether labels on high-protein drinks and supplements should feature a warning about the potentially fatal risk of a sudden spike in protein for people with undiagnosed disorders.
The UK’s food safety regulator is urging consumers to avoid a recalled protein powder containing 5g of caffeine per serve – the equivalent of up to 200 cups of coffee.
The Prague-based sports nutrition company, Infinit Nutrition, has expanded its personalisation platform, Custom, into Europe, allowing athletes online access to customised hydration products.
The recently launched Provytl 50+, founded by dietician Zoe Cotrell, provides subscription boxes of daily pre-portioned protein sachets to the over-50s, to meet heightened protein needs and prevent muscle loss.
The mainstreaming of sports nutrition backed by the ever-rising importance of online reviews and ratings and social media validation, are key findings from a 6-pack of sports nutrition sub-sector reports published by Lumina Intelligence.
