The recently launched Provytl 50+, founded by dietician Zoe Cotrell, provides subscription boxes of daily pre-portioned protein sachets to the over-50s, to meet heightened protein needs and prevent muscle loss.
The mainstreaming of sports nutrition backed by the ever-rising importance of online reviews and ratings and social media validation, are key findings from a 6-pack of sports nutrition sub-sector reports published by Lumina Intelligence.
