Consumers are increasingly aware of the detrimental effects of not getting enough sleep, and emerging links between the gut microbiota and sleep present opportunities for pre-, pro-, and postbiotics in the booming natural sleep aid category.
Menopause is yet another area of women’s health that has been hugely under-resourced but there are exciting developments in the scientific world and big opportunities for innovation, especially within the spaces of gut health and sleep.
Zylaria has worked its way from the folds of termite nests into the premium sleep aid market as a featured ingredient promoting relaxation, elevated mood and improved sleep quality.
Sleep aid supplements are gaining traction among parents seeking solutions to help their kids and babies sleep better, according to Auckland-based sleep supplement specialist SleepDrops.
Eight weeks of supplementation with palmitoylethanolamide, an endocannabinoid-like molecule, may improve sleep measures in healthy adults, according to results of a double-blind, randomized, placebo-controlled study.
A sports nutrition startup founder describes how he has created new iterations of his brand to keep on top of fast-changing consumer needs, with the pandemic bringing a gear shift towards holistic wellness.
Pharmavite, the company behind the Nature Made brand of dietary supplements, is offering potential investment and/or partnerships for companies offering mental wellness solutions and supplement alternatives to OTC.
Functional food and supplements targeting sleep support and stress relief is a largely untapped opportunity, according to Mintel, but one nootropics startup has proven it has its finger firmly on the pulse.
Sales of stress management supplements, which includes mood support and sleep products, have increased over 35% year-on-year, according to data provided by SPINS.
