Botanical extract berberine rose to viral fame earlier this year, touted by TikTok influencers as a weight loss miracle molecule and given the hashtag #naturesozempic. Social media, however, may not always be a credible source of information.
TikTok trends are hard to predict: They burst out of nowhere, take on a life of their own, and leave brands scrambling to meet a surging demand for products. But what can we learn from the social media channels recent history?
A video posted by supplement brand Tonic Health has been removed from social media after making un-authorised claims that one of its products can help fight disease.
Recent surges in supplement sales continue to prove the massive and growing influence of TikTok. Riding on the coat tails of many of these trends are health and wellness stores like The Vitamin Shoppe.
Nurish by Nature Made is a monthly subscription that delivers personalized nutritional supplements. But they’re also delivering entertainment — with the help of some big names and a popular platform.
