NutraCast: How TikTok drives sales at the Vitamin Shoppe

This content item was originally published on www.nutraingredients-usa.com, a William Reed online publication.

By Danielle Masterson

- Last updated on GMT

NutraCast: How TikTok drives sales at the Vitamin Shoppe

Related tags nutracast the vitamin shoppe tiktok Social media chlorophyll Creatine chlorella Unmetered

Recent surges in supplement sales continue to prove the massive and growing influence of TikTok. Riding on the coat tails of many of these trends are health and wellness stores like The Vitamin Shoppe.

As a direct result of viral TikTok videos claiming health benefits of liquid chlorophyll​, there was a 3,691% increase in search and a 500% increase in sales at The Vitamin Shoppe in just one week, causing many locations to sell out in days.

Another social media phenomenon is creatine;​ resulting in +91.4% purchase increase at The Vitamin Shoppe in 2021 vs. 2020 and on-site searches growing +77%.

“I spend an extreme amount of time on these channels reading comments and sifting through the good, the bad, the ugly, and I will say TikTok is a really great indicator of what's going to happen next, but it's really hard to anticipate. Something will come along and you go ‘wait. I was not expecting that’ and luckily we sell a lot of different things. We are more than just vitamins at the Vitamin Shoppe, we have a lot of sports nutrition and food, we have a lot of healthy snacks and protein,” ​said Lisa Chudnofsky, VP of Brand, Content and Creative, The Vitamin Shoppe.  

She added that The Vitamin Shoppe also uses its nutritionists to respond in videos and in comments. “We have a social media team, it's very lean and while we are very knowledgeable about nutrition, we're not experts, we're not credentialed,” s​aid Chudnofsky. “So we do have a lot of people in house and externally that we go to so that we get it right.”

To hear more on how TikTok is impacting sales and how The Vitamin Shoppe leverages its social media, listen to the NutraCast.

You can also subscribe on iTunes​, Spotify​, Stitcher​ and wherever you get your podcasts.

Related news

Show more

Related products

show more

New Study for Female Athletes

New Study for Female Athletes

Content provided by Gencor | 19-Oct-2023 | Product Brochure

In a recent clinical trial backing its ingredient Libifem® for improved muscle strength, power, endurance and body composition with a females-only popluation...

Custom Biotic Solutions for Digestive Health

Custom Biotic Solutions for Digestive Health

Content provided by ADM: Innovation that Feeds the Future | 10-Oct-2023 | White Paper

A growing body of evidence shows gut health can affect digestive health, well-being, and many health areas in between.

Nutritional Solutions for Women's Health

Nutritional Solutions for Women's Health

Content provided by INNOBIO Corporation Limited | 04-Oct-2023 | White Paper

INNOBIO provides innovative solutions for women to overcome a variety of health challenges throughout the life cycle, from emotional health, PMS management,...

Related suppliers

Follow us

Products

View more

Webinars