Denomega launches salmon oil for supplements

By Jess Halliday

- Last updated on GMT

Related tags Cod liver oil Nutrition Oily fish

Denomega Pure Health is launching a salmon oil for use in liquid dietary supplements, made using a cold-press technique from farmed Norwegian salmon and pitched at the premium market.

Dr Harald Rønneberg, general manager of Denomega Pure Health, told NutraIngredients.com that the launch is driven by demand.

“Around the world more and more emphasis is put on salmon,”​ he said. “It is looked upon as a quality fish to eat, so people are convinced about the nutritional benefits.”

Other salmon oils do exist on the market, but Denomega says it has quality and authenticity on its side for its new offering, called Omega-Natural Salmon. Produced from sustainable salmon farmed under contract in Norway – salmon that would otherwise be earmarked for the top notch sashimi market, where freshness is a prerequisite – the processing is mild so as to avoid oxidation.

“It is not fiddled with at all,”​ he said, beyond ensuring there are no PCBs or heavy metals.

The company’s 10-year old patented cold-press process was originally developed to make oils with the least taste and odour possible for use in functional foods. The result is said to be very light and non-oily, and the oil goes cloudy when chilled just like good olive oil.

“There is no taste and no odour, so you don’t have to mask it,”​ he said.

In terms of the fatty acid profile salmon oil comes in at 20 per cent EPA:DHA while standard fish oil from Peruvian anchovy oil is 30 per cent EPA:DHA. It comes in at a higher price than Peruvian anchovy oil, but the difference in quality, processing standards and transportation time means the two are not really comparable.

Price-wise the new salmon oil is comparable to a high quality cod liver oil, Rønneberg said.

Markets

Borregaard-owned Denomega has secured raw material for the salmon oil through contracts, so it is delivered just after it is caught, and it has the capacity to produce “hundreds of tonnes per year”.

The biggest markets for sales of the oil are expected to be France, Belgium, Germany and Japan, as these are places where consumers and manufacturers put the highest emphasis on quality standards and premium products.

In the US, too, the oil could do well. Rønneberg said he first started talking to the industry at Expo West trade show in Anaheim last month, and it was “extremely well-received”.

Related news

Show more

Related products

show more

Krill oil supports six key areas of healthy aging

Krill oil supports six key areas of healthy aging

Content provided by Aker BioMarine | 23-Feb-2024 | White Paper

The global population is getting older—according to WHO by 2050 the world’s population over 60 years will double and the population above 80 years will...

Nutritional Solutions for Women's Health

Nutritional Solutions for Women's Health

Content provided by INNOBIO Corporation Limited | 04-Oct-2023 | White Paper

INNOBIO provides innovative solutions for women to overcome a variety of health challenges throughout the life cycle, from emotional health, PMS management,...

Golden Omega® Sustainability Strategy

Golden Omega® Sustainability Strategy

Content provided by LEHVOSS Nutrition | 11-Sep-2023 | Data Sheet

Commitment to sustainability at Golden Omega® is ever growing as they continue to put objectives in place to secure a better environment for the future....

Related suppliers

Follow us

Products

View more

Webinars