New omega-3 salmon oil set to make a splash, manufacturer hopes

By Mike Stones

- Last updated on GMT

Related tags Omega-3 fatty acid

New omega-3 salmon oil set to make a splash, manufacturer hopes
Fish oil company Nordic Naturals has expanded its range of omega-3 products with the launch of salmon oil supported by third-party testing to confirm purity and freshness.

Jean-Philippe Sidaner, the company’s international sales manager, told “Kenai Wild is the first salmon oil to surpass all international standards for purity, including those established by GOED​ (the Global Organization of EPA and DHA), the Council for Responsible Nutrition​ (CRN), and even California’s Proposition 65.”

For the first time, people can take salmon oil without worrying about the effects of toxins like arsenic, which naturally exist at higher levels in salmon than in other fish, he said. “In concrete terms, Kenai Wild’s residual arsenic levels are 40 times lower than other leading brands, and well below internationally recognized limits.”

Anti-inflammatory benefits

So consumers can benefit from the anti-inflammatory benefits of omega-3s and the antioxidant astaxanthin, which gives wild salmon its pink color, without worrying about heavy metals, said Sidaner. The oil is third-party tested for heavy metals such as arsenic, cadmium, lead, and mercury, and other contaminants such as PCBs.

Joar Opheim, the company’s CEO added: “Salmon naturally contains elevated levels of arsenic, which makes purification of this fish oil very important. We test for both organic and inorganic arsenic as well as many other toxins. After evaluating other salmon oils in the marketplace, we found the need for wild salmon oil that meets all international standards of purity and freshness​.”

Coldwater fish, such as salmon, cod and herring, are rich in omega-3s, particularly EPA (Eicosapentaenoic acid) and DHA (Docosahexaenoic acid). Most fish oil is currently supplied from anchovy, mackerel and sardines.

Marine Stewardship Council

The oil is made exclusively from wild salmon sourced from the Cook Inlet, Alaska; a fishery certified by the Marine Stewardship Council (MSC). “It is sustainable for all involved, including the marine environment which wild salmon come from, and the fishermen whose jobs depend on the health of annual fish stocks,”​ said Sidaner. “Independent, third-party inspectors oversee standards for handling, chilling and delivery​.”

Competitive-priced compared to other products, Kenai Wild Alaskan Salmon Oil is available in 90 counts, citrus flavored soft gels and in 8 oz. liquid bottles, according to the company.

The product contains up to 23 different omega fatty acids including omegas 3, 5, 6, 7, 9 and 11. “Unlike many salmon oils, Nordic Naturals Kenai Wild Alaskan Salmon Oil provides more than 500 mg EPA+DHA in each serving, and contains the powerful antioxidant astaxanthin which is naturally abundant in wild salmon​,” said the company.

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