GALLERY: Mintel on super soups and how to shake up a saturated and mature market By Niamh Michail 23-Apr-2017 - Last updated on 24-Apr-2017 at 14:44 GMT Facebook Twitter Linkedin Email to a friend With unusual ingredients (think sea buckthorn, cacao nibs and 'ugly' vegetables), convenient packaging and a focus on minimal processing, manufacturers can shake up the saturated and mature prepared soup market, says Mintel. Pepping up a mature category Chill out (and move away from ambient) Top it up Superfood souperfoods Watch that white space Convenience is king Soup with a social cause Flavours from afar Prev 1 2 3 4 5 … 8 Next Related tags Tomato
