Raisio's Muru Oat Mince
Billed as a “healthy plant protein” option, Raisio is launching Elovena Muru Oat Mince in Finland.
The product contains 41% oat content, which, the company claimed, is “clearly” more than in other plant protein products. In addition to Finnish oat, Elovena Muru Oat Mince has four other ingredients: pea and potato proteins, salt and water.
The company said Muru is rich in fibre and contains as much protein as minced meat.
“Muru has a neutral flavour and it can be used quite in the same way as minced meat so it is ideal to anyone who wants to increase the share of vegetarian food in their diet. Muru can also be used to partially replace minced meat in the recipe. Muru is affordable and easy to use, a real plant protein for all,” saod Hanna Tähkäaho, Raisio’s Brands and Marketing Director.