New brand Littleseed wants to introduce homegrown extra virgin rapeseed oil as the ultimate store cupboard essential to UK consumers.
According to the start-up, the rapeseed oil is a “healthier” and “versatile” cooking oil with a high smoking point that makes it ideal for frying. The oil contains eleven times more omega 3 than olive oil and has “the lowest saturated fat content of all oils”, the company claimed.
As well an original version, the group is rolling out three flavoured oils: Pizza Drizzle Oil – with Chilli; Oregano and Garlic Potato Wedges Oil – with Garlic and Herb; and Spicy Stir Fry Oil – with Ginger, Chilli and Garlic.
The company also stresses its short supply chain, with oil seeds grown and processed in Yorkshire.
“Our aim is to bring home grown rapeseed oil to the masses. Once people learn about the fantastic health benefits – and ease and flexibility of cooking with rapeseed oil, it makes for a repeat supermarket purchase. We advocate buying British produce – and are proud to contribute to a more sustainable, everyday option for consumers,” said Littleseed founder Adam Palmer.